603 - Brief 02 - AV8 Motion & Flyers

After sitting down with Amber to discuss my current direction, it seemed appropriate to split this brief into two parts. This was because of the sheer volume of work needed for the project, including the visuals and various outputs that have come from the identity; but also all the promotional digital and print work which is needed to start putting the brand into action by getting the first season of streams under way.

Focus on the motion work needed for the overall project - treating it like freelance commissioned projects for each output.

- each weeks individual digital flyer for the artist
- summary listings poster (digitalised and printed too for more reach?)
- submission interactive poster / vid
- motion graphics for behind the decks

ALTERED BRIEF GUIDELINES -

Brief name : AV8 Motion work

Time scale : Ongoing
                    (Weekly advertisements but aim to get first 5 done in around 2 weeks) 

                    (Further few weeks for the other deliverables too)

Brief : Create a series of striking and engaging motion flyers, and other various necessary content, which is consistent with the whole created identity for AV8 - the new, up and coming music platform on Facebook. 

The outcomes should consider the already existing examples used by various music labels, events companies and collectives but then introduce something new and original, which appeals to its current and trendy audience (which naturally comes with dance music genres) both visually and contextually. These outcomes can then be informed by research into the audience and how they engage with the content, actually becoming a piece of artwork which people engage with and can appreciate rather just being forgotten. This is an ongoing project, so will need constant branding updates and structured advertising for weekly live streams, articles and artists - this must be constantly analysed, monitoring the audiences interaction with the content and then accordingly alter its approach through tone of voice and visuals.

It is important to aim to think outside the box to express the platform in a unique and original way, but examples of these deliverables may include moving, digitalised flyers, print alternatives, promo videos, motion graphics and more. 

Background : Platforms and online communities such as Boiler Room and Yard Sessions already offer online services such as live streams and podcasts featuring famous DJs in the industry. But how can I personalise this and take it a step further to stand out in the market and offer something new and unique - which is eye-catching for the directed audience, offering a more considered and interactive platform for the younger generation of up and coming DJs, music-lovers and creative people within the thriving arts scene can get involved with and submit work to / be a part of.

The whole idea & concept came from this deep-routed love, passion and loyalty for dance music across all genres, so this needs to be reflected throughout. With the aims of creating this interactive online presence for ourselves - a platform by the people for the people being one of the unique selling points. But how else can this brief be approached differently to stand out? How can this new wave of marketing via design for screen inspire the project? - making use of moving and interactive techniques through the social media platforms. Pushing this desire to better ones social skills for after university, learning how to better present oneself and their projects online to reach and then continue to engage audiences both physically and online.

Target audience : Younger Generations (17-25) who are passionate about dance music, students in particular.

Mandatory requirements : An engaging series of motion flyers in there own right, with a minimum of atleast 4 deliverables. Showing engagement both digitally and through print.