603 - Brief 02 - Motion Poster Visual Research

Can see how in this new digitalised industry within dance music, names and brands are starting to really push moving, more interactive event-art - to attract the audience in this new and unique way through the instantaneous and incredible direct digital platform which my target audience do interact with at any chance they get throughout the day - socials such as Facebook and Instagram.

This is in-line with my developing focus through design - motion and illustration, complimented by big type. 
It seems very fitting to engage my audience through a very professional and slick approach to moving event-art - this really catches the audiences eye when scrolling through their online feeds, but can also be adapted into a static copy which can be printed and directed at the same audience but through a whole different medium and way.

Starting to look at some of the bigger and more popular examples for festivals and events this year:

Boiler room are the classic example of pioneers of the music industry - they are one of the largest streaming, events and coverage platforms of the dance music industry - and they were definitely one of the first to begin exercising moving posters to engage their audiences through their popular social media feeds. They don't necessarily follow a specific theme or consistent design style - but simply must be eye-catching and engaging for the audience and type of event it is, whilst having the consistent brand logo and identity present for relate-ability back to the brand. This allows for different guest artists and creatives to produce their flyer in their vision, whilst still representing the same brand - a great way of being even more diverse and interactive.

This year, Fabric have introduced a line of moving event graphics for their season of shows - they keep their style more consistent than boiler room with the texts being quite static yet very legible and the main background graphic doing most of the motion work. 

This allows each poster to link back to one another through a similar style/template, whilst still giving the audience something new and engaging.

That being said - they do have a more experimental line of posters which follow this style too, showing how they have began to broaden the banks slightly and experiment with how text transitions can bring the artwork to life that bit more for the audience.



Examples by Boiler Room, Numbers and Fabric.

My favourites, that will inspire the design of mine:

- Very simple retro-spacey theme
- Looped star graphics grab your attention like the title credits of Star Wars do!

More of an experimental / glitchy style which I love. By Sam Earles.

Composition based - layering various vhs inspired glitches and textures and also stock footage to give this retro yet futuristic motion style. 

Can play with various stock footage of my own and edit how these can look layered on-top of eachother

Boiler Room with a more structured flyer design. 

The side tab allows for roll-over headings and info to be present, but with a large-scale artwork graphic being the main focus for the audience. 

Nice layout example. 









Another solid side-bar layout by Boiler Room - attention grabbing whilst having the info present but not over distracting from the artwork.

Reflecting the effectivity of trippy stock-footage - some simple time-lapses can look very engaging with some overlaid text and info. 

I have a few time-lapses from when in Leeds city centre and when on a flight to Thailand last summer which can be experimented with??










Approach of identity and poster outputs used by other music platforms:

Static artwork by Boiler Room - simple type layout with nice textured backgrounds

Artworks by Jackmaster's label Numbers have become very impactful this year. 

Designed by American studio NonPorous they are very type heavy, with a retro grainy inspired design style which is very appropriate for the underground rave scene. The stressed style partnered with the vibrant neon colours are super attention grabbing and are instantly recognisable back to Numbers - being present across all their event and album artworks, as well as on Merchandise - the grid style with big warped type and various vector symbols looks amazing on t-shirts, etc...

Same consistent style for Jackmaster's Mastermix

- Big bold type, grainy and stressed style, duplicated and dragged headings, eye-catching way of dressing up constricted info. 

This poster essentially says the same thing 5 different duplicated ways.

Same again!

Very 90s rave inspired artwork brought into the modern day. 

- Bold and Warped type, contrasting grid sections.

Various album arts by designer Jacob Wise 

- develops on from the previous style, still using very bold and experimental warped type - yet partnered with grainy / scanned in textures and b&w images.

- Inspired by the past but very current and engaging.

Music label Four-Heads allows their flyer artworks and other outputs to be influenced by their mirrored logo 

- Various content is simple yet experimentally laid out - with duplications of content rotated obtruding off the canvas.

Huge platforms such as Radio One show how the most basic of layouts are function-able for the broad audience.

More image based artworks, which are made engaging through the overlaying of various textures and strict colour-maps / schemes so recognisable back to the brand. 

- Can use layouts like this a template for every week.

Striking and contrasting B&W artwork. 

Weekly flyer template used by Rinse FM, reflecting how a slightly adapted template keeps the content consistent yet engaging for the audience - to encourage that constant link back their platform.

- Warped and duplicated type is a very popular trend within Graphic Design now - this artwork shows how a consistent colour scheme can really communicate the content clearly yet in an exaggerated manor.












I also wanted to make sure I was taking inspiration from other industries and mediums too. Allowing my direction to be influenced by a variety of backgrounds:

More illustrative - fitting with my style - but showing how you incorporate big type, grain, colour schemes and other content into a composition to be hard-hitting for the audience.

Different approach to the grainy - analogue inspired design style. 

Very chopped and screwed but enhancements of negative space make the content very hard to miss.

Colourful textures and bold type

Grainy and experimental design style
- Definitely engages a certain style of audience being very weird and trendy.

Example of how bold type can be the reliant feature of a campaign/series of artworks 
- simply partnered with justified layouts, imagery and some exaggerating sketchy features it can pull a layout together perfectly. 

 

Feeling inspired from all the content I had looked at I began sketching out some initial layout ideas - considering how the content would be prioritised and fit in across the various transitions: