- driving engagement anywhere you go - will be worn out and about, at any event - musical or creative (any chance to network and represent the brand), worn on the streams themselves to constantly link back to the identity of the brand (get people to start making that link)
- can be advertised through the social platform too - advertised by taking pictures / getting submissions of members of the audience in them and of the DJs engaging with the brand too.
Consider how the likes of Boiler Room and Yard Sessions even pin their shops to the top of their Facebook pages for more engagement with merchandise..
- the tees are only basic logo graphics too, no real expression for the fans through this.
I decided to recycle some of my various Blackwork Illustrations and get them present on the t-shirts. This allows for the audience to be more expressive through their merch, with the hard-hitting blackwork illustrations linking back to the overall aesthetic of the brand.
I developed these designs and personalised them to AV8 with the facebook and insta handles. I took them to a crit-group to narrow down my options for production.
- Each tee features the front recognisable logo on the breast,
- Then with a varying back graphic
- 3 various collect-them-all, consistent in style, graphics
- with an underlying surrealist space-y theme
- which the crit group confirmed is definitely appropriate for the demographic of my audience.
Wanted to give the overall quality of the t-shirts that little bit more consideration and worth for the audience.
Inspiration came from branded Bape label on Rob's t-shirt. I began to notice how it is a nice touch to any official retail / merchandise brand, so looked in to how I could have some nice labels for added quality upon distribution. Found some branded satin fabric labels to add to the tee's
- this would make them that little bit more professional and desireable
They were £19 for a batch of 20 double sided labels
- so as I had a batch of 20 t-shirts for mock-ups across all of my projects, I got one side AV8 and one side VS to cut mockup costs.
This would work as shown below, sewed on by a sourced fashion / textiles student..
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