Monday, 7 May 2018

603 - Brief 01 - Outputs

I began drawing together all the various outputs that AV8 can make use of for max audience reach and interactivity within the market.

- Stickers can be solely used instead of business cards - don't need physical business cards in the dance music industry as redundant nowadays.
- Purely digital-based for communications in the music industry now, for example through Facebook and e-mails 
- Stickers are long-lasting and can catch anyones eye in the right spot

- Obviously featuring the facebook handle so everyone can start making the link back to the brand



Made them quite big to start with
- hard-hitting and impactful in public spaces, aswell as on the back of cars - any possible exposure - we exploited it!

- Leeds based so we went out and littered top student spots in Hyde Park and Leeds city centre with them. As well as inside clubs and bars, and DJ booths we've played in throughout the year.
- For example - in Uni, Parkinson Steps, The Headrow, Corn Exchange and by Wire, The Library Pub, around Hyde Park, Hyde Park Pub corner, Hyde Park Book Club, 24hour Sainsburys, Royal Park, Burley, the Co-Op, the actual AV8 house and our street, etc.....






- Instead of business cards, have decided to make a lasting first impression via email, with some email GIF handles. These can double up and be used on the Facebook banner. 





- Used the above design for the first 2 weeks, then just updated it slightly to include the details for the email handler and to stay consistent with the rest of the brand.




- Artist profile packs were a good idea, to immediately create a professional yet easy going and smooth communication with the DJ coming in to play - effectively gathering the necessary promo information about the DJ. 

I decided the best method for this would simply be via email, ofcourse featuring the email handler to relate back to the overall brand..



- AV8 Flag Designs
Before the green-screen idea, I had an early concept of having a flag / wall hanging in the background of the streams.. is also a pretty cool merch idea for when we start doing events in the future, as at festivals and events you're open to so much more exposure with a flag flying above the crowd..





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