I wanted to see how it would fit into the various areas were it would be most effective for the campaign in terms of exposure and then get some feedback regarding its success.
Posters:
I mocked up all the posters alongside eachother to see how the layouts compliment eachother and stay consistent throughout for recognisability upon distribution.
I also considered how it would fit into city centres on billboards - exposing the campaign to the very broad target audience of all technology users.
I wanted to reflect how this poster layout is also adaptable to the animated versions of the illustrations too. If the billboard was digitalised and could offer moving ads, then the static image would simply be replaced with the moving version, creating that subtle yet effective attention-grabber for passers by, not drawing too much away from the written content.
I identified how subway/underground/train stations are places were people are predominantly interacting with their devices, ignoring whats going on around them in terms of other people. By having the ads present there it would allow people to reflect on and consider the content, and then hopefully interact with the online presence of the campaign, which provides more information regarding the message and what the Unplugged Challenge is all about.
Digital element:
All collateral allows for the satirical illustrations to be adaptable to screen, the static print responses would simply be replaced in the layout with the moving versions. Creating that extra impact in a subtle but attention drawing way for passers by. Hopefully successfully intriguing them to interacting with the campaign further to find out more.
This mockup reflects how the interactive campaign intro pack can be applied to social media posts - Twitter, but also facebook, instagram and it could feature on a website.
Final Feedback:
To get some final opinions on my work and to see how I could adapt/improve the design for the future were appropriate, I asked a variety of course-mates as well as a non-creative student for some general feedback regarding the overall quality of my response, its efficiency, and the colour scheme:
"The subtle motions in the video don’t distract from the overall message yet effectively draw you in. For the posters, the clever use of the outline text again doesn’t distract from the overall message of the campaign but feels at the same time strong and intriguing. The posters remain cohesive yet diverse with different layouts, with the style also recognisable in the digital adaption too."
_______
"I’d say the first thing that stands out to me is the first poster mock up - I like the concept of the background being informed by colours from the print, however could you create more of a balance between the mid or darker greens used within the illustrations? I feel like this would improve the overall visuals of the artwork.
The strict colour palette of the artworks provide a strong visual identity for the campaign, which is reflected throughout. The distribution is also appropriate for the identified target audience, which is key in the success of a campaign.
The realistic illustrations of mundane situations is somewhat relatable to the viewer. It makes the viewer reconsider their usage of mobile devices due to highlighting situations where these can define a moment in everyday life."
______
"The quality of the work is very good, this helps to reinforce the quite assertive tone of voice across to the target audience as it looks like a very reliable source, yet approachable. The consistent use of colour works well, you have created a good style and it is easily recognisable. The animations are a good way for someone to visualise the problem, as it helps to put it into context. If it is advertised on the streets and in busy places were people are commuting the posters will be seen by a wide range of people meaning that you will get a lot of awareness from the campaign, directing people to get involved online and take smalls steps towards addressing the problems in society that technology is leaving us with."
"I’d say the first thing that stands out to me is the first poster mock up - I like the concept of the background being informed by colours from the print, however could you create more of a balance between the mid or darker greens used within the illustrations? I feel like this would improve the overall visuals of the artwork.
The strict colour palette of the artworks provide a strong visual identity for the campaign, which is reflected throughout. The distribution is also appropriate for the identified target audience, which is key in the success of a campaign.
The realistic illustrations of mundane situations is somewhat relatable to the viewer. It makes the viewer reconsider their usage of mobile devices due to highlighting situations where these can define a moment in everyday life."
______
"The quality of the work is very good, this helps to reinforce the quite assertive tone of voice across to the target audience as it looks like a very reliable source, yet approachable. The consistent use of colour works well, you have created a good style and it is easily recognisable. The animations are a good way for someone to visualise the problem, as it helps to put it into context. If it is advertised on the streets and in busy places were people are commuting the posters will be seen by a wide range of people meaning that you will get a lot of awareness from the campaign, directing people to get involved online and take smalls steps towards addressing the problems in society that technology is leaving us with."
_____
The GIFS do a simple job of bringing life to the illustrations, animating how distant and disconnected we can actually be from each other even though we're in each others company.
The type included, especially the title, does a good job of quickly giving an overview of what the poster is all about upon first glance. Although for me I feel like the hierarchy of 'The Unplugged Challenge' and the various slogan for each poster should be switched perhaps - with the slogan taking centre stand above everything else as that's the unique part of each individual poster and I feel that could be what people are most drawn to after the illustration.
Overall I did thoroughly enjoy producing my response to this project and through developing my own self-initiated brief it has helped me to focus on the problem and how I am going to resolve it in terms of my graphical output. My in-depth research highlighted to me the actual issues which the prolonged use of technology in our society has and also showed me how I can build my campaign around not just the loss of our social graces and skills, but also health-related issues too. This is what provided the campaign with that more intriguing tone of voice, allowing my satirical illustration responses to be developed even further through facts and simple tips of how to easily avoid the growing problems.
As my feedback suggests, through the introduction of the subtle movements within the illustrations they effectively draw attention to the campaign, yet don’t distract from the overall message.
The realistic and quite satirical feel to them make it relatable for the audience - encouraging them to get involved with a real life problem which is effectively visualised for them and obviously present in their everyday lives. The illustrations help viewers initially understand the focus of the campaign straight away, and then the content is what goes on to develop their ideas of the message and how they can do their small part to trigger a larger change for everyone.
Evaluation:
Overall I did thoroughly enjoy producing my response to this project and through developing my own self-initiated brief it has helped me to focus on the problem and how I am going to resolve it in terms of my graphical output. My in-depth research highlighted to me the actual issues which the prolonged use of technology in our society has and also showed me how I can build my campaign around not just the loss of our social graces and skills, but also health-related issues too. This is what provided the campaign with that more intriguing tone of voice, allowing my satirical illustration responses to be developed even further through facts and simple tips of how to easily avoid the growing problems.
As my feedback suggests, through the introduction of the subtle movements within the illustrations they effectively draw attention to the campaign, yet don’t distract from the overall message.
The realistic and quite satirical feel to them make it relatable for the audience - encouraging them to get involved with a real life problem which is effectively visualised for them and obviously present in their everyday lives. The illustrations help viewers initially understand the focus of the campaign straight away, and then the content is what goes on to develop their ideas of the message and how they can do their small part to trigger a larger change for everyone.
It is the strict colour palette within the artworks which provide the strong visual identity for the campaign, which is reflected throughout. Although not much more colour is actually used on the other pieces of collateral, the strict scheme within the consistent illustrations provide that recognisability.
The type is bold and relatable to the technological focus, and the large title next to the supportive headings do a good job of quickly giving an overview of what the campaign is all about upon first glance. Through the use of outlined text for the largest heading, again it doesn’t distract from the overall message of the campaign but feels at the same time strong and intriguing for the audience. This directly feeds into the assertive tone of voice used, which effectively communicates the message to the target audience whilst the illustrations and colour make it simultaneously still feel approachable for everyone.
It was suggested to me in my feedback how the layout of the posters could be made more consistent through the hierarchy of content. In some of the posters the varying slogans for each of the illustrations do sit at the top of the page, however in my experimental layout sometimes it does not. The feedback suggested how the posters should stay the same throughout, stressing the importance of the unique part of each individual poster as this is what people are most drawn to after the illustration. However I would argue against this point, as it defeats the object of having a varying but still consistent layout. I agree that that information is an important part of the design, however I think the varying type size and style is what draws attention to it - making it naturally what the eye is drawn to next. If I was experimenting with a much more simplistic modernist design style I would agree, however as my layouts throughout the final outcomes reflect - it is more experimental, in turn, allowing the content to feel fresh and interactive for the audience.
Through the consideration of distribution, it feels appropriate for the identified target audience which is key in the success of a campaign. By stating that it will be advertised on the streets and in busy places where people are commuting, the posters will be seen by a wide range of people who fit the target audience - allowing for the gain of awareness from the campaign, directing people to get involved online and take smalls steps towards addressing the problems in society, that technology is leaving us with. By the campaign having a strong presence online, where the animated illustrations appear at their best, this too is where the majority of the target audience of technology users in general will be exposed to it. Although it may feel contradictory to advertise the campaign, which encourages people to put their phones down more often, online; it is clear to me from my research that this is obviously the best place to tap into that audience.
However I must say, in no way am I trying to actually discourage the use of technology as a means of entertainment or a way to make our lives more efficient, or discourage our further advancements in the future, as this is an inevitable part of the human races evolution - I am simply trying to make people more aware of the effects prolonged use can have, and show how we do not need to be completely reliant on technology in society, and how we can still interact and experience life as humans, not brainwashed machines!
Overall, my time planning was much more of a success for this brief as I effectively identified how this is an important module yet the last to submit, so I needed to be able to juggle the other modules first and then come back to this. Through effective consideration of contingency it allowed me to catch up in the 3 days before the deadline, using this time wisely to develop my outcomes and finalise everything. I have thoroughly enjoyed this project and aim to design with the means of resolving a problem in every project I do from now on.
The type is bold and relatable to the technological focus, and the large title next to the supportive headings do a good job of quickly giving an overview of what the campaign is all about upon first glance. Through the use of outlined text for the largest heading, again it doesn’t distract from the overall message of the campaign but feels at the same time strong and intriguing for the audience. This directly feeds into the assertive tone of voice used, which effectively communicates the message to the target audience whilst the illustrations and colour make it simultaneously still feel approachable for everyone.
It was suggested to me in my feedback how the layout of the posters could be made more consistent through the hierarchy of content. In some of the posters the varying slogans for each of the illustrations do sit at the top of the page, however in my experimental layout sometimes it does not. The feedback suggested how the posters should stay the same throughout, stressing the importance of the unique part of each individual poster as this is what people are most drawn to after the illustration. However I would argue against this point, as it defeats the object of having a varying but still consistent layout. I agree that that information is an important part of the design, however I think the varying type size and style is what draws attention to it - making it naturally what the eye is drawn to next. If I was experimenting with a much more simplistic modernist design style I would agree, however as my layouts throughout the final outcomes reflect - it is more experimental, in turn, allowing the content to feel fresh and interactive for the audience.
Through the consideration of distribution, it feels appropriate for the identified target audience which is key in the success of a campaign. By stating that it will be advertised on the streets and in busy places where people are commuting, the posters will be seen by a wide range of people who fit the target audience - allowing for the gain of awareness from the campaign, directing people to get involved online and take smalls steps towards addressing the problems in society, that technology is leaving us with. By the campaign having a strong presence online, where the animated illustrations appear at their best, this too is where the majority of the target audience of technology users in general will be exposed to it. Although it may feel contradictory to advertise the campaign, which encourages people to put their phones down more often, online; it is clear to me from my research that this is obviously the best place to tap into that audience.
However I must say, in no way am I trying to actually discourage the use of technology as a means of entertainment or a way to make our lives more efficient, or discourage our further advancements in the future, as this is an inevitable part of the human races evolution - I am simply trying to make people more aware of the effects prolonged use can have, and show how we do not need to be completely reliant on technology in society, and how we can still interact and experience life as humans, not brainwashed machines!
Overall, my time planning was much more of a success for this brief as I effectively identified how this is an important module yet the last to submit, so I needed to be able to juggle the other modules first and then come back to this. Through effective consideration of contingency it allowed me to catch up in the 3 days before the deadline, using this time wisely to develop my outcomes and finalise everything. I have thoroughly enjoyed this project and aim to design with the means of resolving a problem in every project I do from now on.
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