It would be present on the social media pages such as Facebook, Twitter and Instagram as these are the most popular platforms which the world interacts with, therefore being the place were the campaign would get its most exposure to the broad audience of technology users.
It can be viewed as single motion images, which are flicked through as you would on an interactive website. It provides the viewers with the necessary information regarding the focus of the campaign and how you can tackle the negative effects which prolonged exposure to technology can have.
I have kept the design consistent with the posters for recognisability.
I realised how there is a lot of content that viewers must cover, so my initial idea of a slow animated pan across the tiles would not be the most effective response as people prefer to read at their own pace and control when they change slide. Through approaching it as interactive tiles which would have arrows to flick through, it allows for more time viewing the animations aswell as reading the content.
As the animations are only subtle movements within the image, they do not distract too much attention when reading, they are noticed upon closer inspection of the image and draw you directly to the problem technology is causing in each composition.
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