23 / 02 / 16
As stated before, The Secret 7 Brief involves designing a piece of album art for one/or more of the 7 artists songs and submitting responses into a live competition brief. It suggests how we should aim to visually explore the artists and tracks as we are competing against 1000's of submission from all over the world.
The competition works on the basis of 100 designs for each track being selected, pressed and printed to be exhibited at Sonos Studios in Shoreditch / London and sold for £50 to raise money for the Amnesty International. Creatives from around the world are invited to interpret the tracks in their own style for every 7”.
I am aware some designers choose to produce their visual response for album art having only seen the song name and without giving themselves anymore context to go on. This can often lead to a much more personal take on the design from the limited knowledge they have, however having considered this I felt as if I did need more context to go off of. I wanted to have heard the lyrics and have a knowledge on the moods and feelings created by the song in order to explore in more detail my personal ideas and moods created. So I did start with listening to each song, narrowing it down to my favourite sounds and even narrowing down even further based on the mood created by the music video aswell, as this too provides a stronger background to the artist for me helping me to gather my initial ideas.
I started brainstorming ideas and research into 3 initial songs...
- Jack Garrett - Worry
- John Lennon - Imagine
- Max Richter - Dream 3
Jack Garrett is an artist I already have a personal taste for so I felt I was already in-sync with the moods he aims to create with his lyrics and sounds from the various instruments he samples simultaneously in a set. He provides a more digitalised/modern slant on traditional instrument playing which is a characteristic of his work which already draws me to producing a visually in-sync representation for his music.
I looked into the context of the particular song and an interview with him reflects how his lyrics come from the emotions created by the different sounds and tones of the music he produces. He wanted to incorporate ideas of our personal obsessions and how unhealthy they can be for us, but we are only human. He suggests how we are all actually very selfish but people need to have the opportunity to create their own personal experience from something - everyones will be different.
Straight away I took these ideas into consideration and wanted to finish my nights work off with producing a quick response to this with the first ideas (maybe the most obvious ones) that came to my head. I wanted to make it directly flowback into my everyday life at university and think about my personal obsessions that maybe I even don't realise I am doing. I chatted with my flatmates and my girlfriend about the idea but ended up getting overwhelmed and stuck with how I would represent it, so developed the idea onto obsessions within the environment I live in. Being at halls of residence at uni I am constantly surrounded by the mess from the night before (which isn't always physical mess!); I began photographing things around my flat which I have to live with and wanted to play with this idea that I have learnt that with some things you do have to just get on with it as I can't actually do anything about it and it is easier to rise above it and be the bigger person - these are my WORRIES. This idea developed from being in a new relationship and maturing from it and stemmed into a response which has deeper stresses within the imagery of 'the mess in my flat'...
I desaturated the images to greater stress the dull feelings that worry and obsessions create. I do plan to take this idea to my initial crit to see if I should push it further but until then I do have many ideas to explore with the other songs.
No comments:
Post a Comment