Monday, 10 October 2016

504 - Type in Context - Experimental City Guides Research

To help get my inspirations flowing that bit more I have researched into some existing publications that focus more on travelling and journeys. I am considering the binding, layout, style and stock sampled in each example I find and am exploring how these aspects could inform my own project. 



















Bus Journal by Sarah Le Donne - This first example is a publication where the content focuses on writers, artists, photographers and other creatives bus journey around that certain city, looking at what surrounds them and how daily life differs there. The first thing that draws my eye to the publication is how the cover uses a justified pale pink, this links with the palette of photos that are found throughout the publication as pink is quite a present themed colour in a lot of the images in this version. Just a simple justification like this is enough to create a consistent aesthetic between the inner content and outer content. I am a fan of the use of a more unusual themed stock colour aslong as it is justified, and this is a perfect and very minimal publication example of how you can do that. Furthermore, as there is quite a lot of pages in the publication, it has been perfect bound as opposed to stitched or stapled. 

Perfect binding is much more suitable for larger publications because most stitch/staple bindings tend to not sit flat on a table without the top half pages springing up. Perfect binding suits the contemporary, modern approach as it is very clean-looking and subtle to view, creating a width-y spine for the publication to provide titles and other valuable content when placed sideways on a shelf. Perfect binding is one production method I would possibly like to experiment with in my publication, as I have never experimented with this method of binding before. Last year I stuck to saddle stitching, including some experimentation with ring binding.

By looking at the two pictures beneath you can briefly see how the layout of type and images in this publication do appear quite inconsistently. It doesn't seem to follow a particular trend or 'grid', which can be frowned upon by modernist design. 
But a classmate suggested to me how this inconsistency could be seen as working in the publications advantage, especially for a specific travel diary; this is because it reflects this feeling page to page of constantly moving around when travelling. Not knowing what to expect can replicate that feeling you get when exploring new locations, which is a feeling I can relate to after my travels over the summer and I think justifies this rather nicely to the audience/picky designers!

Grids can be used if desired to draw together pages if I want to sway away from this inconsistent look; and this is something that I will develop for my publication to ensure clean flow of the pages. Using grids and considering canons are essentials when it comes to modernist design (if that is the style I am going for); as it is needed to keep the persistency of pages.






On the Grid - Recommended to me by a fellow course mate, it is described as 'The Designers Guide' and although isn't a physically printed publication it ties with my ideas for the project nicely. On the Grid gives you local designers knowledge on what they would recommend to visit in that area, meaning the content is much more design specific which links in with my target audience being aimed at the design community as well as just normal travellers.  The presentation of the online guide is clean but bold, boasting colours in your face to separate each section out clearly for the viewer; overall a very nice approach.

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