Concept 1 - A twist on the typical city guide…
'A day in Belgrade, Serbia with Sam Hughes' - showing how I moved through the city centre (on a map perhaps?) and documented the shop signage and other imagery as I went.
I will celebrate the form of typography in relation to the countries economy and undeveloped nature, contrasting the more graphically considered signage with the less aesthetically pleasing typical shit type! e.g...
I began looking at city guides on the market, they are usually pocket-sized and reasonably durable to be taken out and about, which is something I would want to reflect in my publication. However I would approach this in as much of a fresh, unique way I could making use of water-proof stock perhaps taking into account its fluctuating weather in wetter months like July. I have started looking at city guides such as those done by Monocle which are very detailed and handy, but I asked the group for more that they feel could inspire my concept..
Researched City Guides
- Monocle
Monocle was launched as a magazine briefing on global affairs, business, culture, design and much more. Which believes there is a global minded audience of readers who are hungry for opportunities and experiences beyond their national borders therefore the city guides channel the same target audience of people who are looking beyond the everyday. The travel guide series cuts through the hype and offers a real experiences, each book has 148 pages printed on paper stock with a hard cover retailing at £10, affordable and durable due to the hard cover.
- Wallpaper* City Guide to London
After going to the library and properly having a look at the Wallpaper* City Guides I could get a feel for how user orientated they are in terms of letting the target audience influence the design of the book. They are perfectly considered, splitting the book into various sections which focus in on the main areas of interest when visiting a city that you are new to. Focusing on shopping, architecture, art and design and other aspects of urban life, it breaks the heavy text up on pages with the use of illustrations and striking colour photographs as seen below..
After going to the library and properly having a look at the Wallpaper* City Guides I could get a feel for how user orientated they are in terms of letting the target audience influence the design of the book. They are perfectly considered, splitting the book into various sections which focus in on the main areas of interest when visiting a city that you are new to. Focusing on shopping, architecture, art and design and other aspects of urban life, it breaks the heavy text up on pages with the use of illustrations and striking colour photographs as seen below..
I can address the fact that my publication will have much less content than this, but I can be inspired by the use of tabs to easily jump to your desired specific section. The publication is pocket-sized making it extremely effective and easy to take with you on your travels. The scale of my publication is one thing that I must consider - will it be small to take with people away (if it will be a city guide) or a larger scale to read at home with a coffee?
No comments:
Post a Comment