603 - Brief 07 - Production

I went about creating my own animated overlays for the Trevor Colden skate vid - selecting a section from his Nike SB Chronicles part to keep it appropriate and relevant with the Nike brand.



- I added little details and streamlined effects over the movement of the skateboarder, with the aims of accentuating the speed and body movements he was carrying out to perform the tricks. 

- But the main objective of the animation overlays was to draw attention to the Janoskis on his feet and show their diversity over the years.
- This was achieved by drawing over each frame's Nike tick and giving it a multi-coloured effect as the video went on. 
- This gave the video a distinctive quality which deliberately draws the audience to the product being celebrated..

- To stay in-line with my justifications of how the industry is turning towards the more sleek digital, yet glitchy design style - similar to that of Studio Blup, who have worked with Nike in the past - I tried to represent this whole style to stay to engaged with the audience through the social media campaign ads..
- This was exaggerated through the use of a glitchy roll-over I made of the Janoskis - to fit on the celebratory poster/slide:



- Also making use of a little spinning Nike glitch logo that Blup gave me whilst I was on placement there:



- I culminated all of my research, ideas and animations together so far, to create the celebratory poster / slide ready for use as a mini campaign ad on Nike's social medias - aiming to effectively engage the audience through the trendy and current design style.
- I made use of the typeface Space Mono to stay consistent with this glitchy and digitalised style, whilst at the same time referencing the brands diverse and influential past through the retro-digital typeface as well as the more analogue processes referenced too - such as the inspired stop-motion on the animation and the polaroid inspired tag that the Glitched Janoski's sit upon...


FINAL RESEARCH PROJECT 



Feedback: 
- Good flow
- Short and punchy
- Perfectly appropriate for social media, being hard-hitting and to the point
- relevant to the current digitalised design styles we are seeing hit the market today (as my research references)
- music and style reflects the young and urban target audience
- considered layout and composition, prioritising content effectively through directing your eye round each element of the design piece by piece