Thursday, 10 May 2018

603 - Brief 03 - Brand Identity Research

Began to consider my various influencers of the page and how they have approached the whole identity for their brand / service / platform.

The Design Kids

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They approach their visual identity in a very simplistic but hard-hitting way. 
- Making use of a punchy and expressive word-mark, which is either used alone in vibrant and playful colours, or a more enclosed symbol version.

Still feeling thoroughly inspired by Frankie's talk from when she came in, I got in touch with her regarding our travel idea, to see if she had any opinions, I am still awaiting a response however though..



The Pop Up Agency 

Image result for the pop up agencyImage result for the pop up agency

Image result for the pop up agency
The Pop up agency have a very distinctive USP which entices brands around the globe.

Their basic identity is charismatic and hard-hitting and fits into a variety of formats which reflect their process and lifestyle. 

Highlighting their pop-up, traveller nature.

Do I want to directly take inspiration visually from these brands, or create something entirely different and eye catching?

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