505 - 2 - Further stylistic research

Upon my own interaction of social media, I did come across a beer exhibition which turned out to be highly inspirational to my illustrative practise, aswell as a project on my timeline posted by Stefan Sagmiester which caught my attention...

The Art of Modern Beer exhibition showed me some very cool illustration styles which I am familiar with through the bizarre and very creative packaging for independent ale bottles and cans.

In particular I was inspired by the consistent graphics featured on Beavertown bottles:

The style of the illustrations are very rough feeling with hand rendered outlines to the bold colour schemes. Looks almost child-like and playful but feels very appropriate on the cans for the various modified beers!

Touching Bass on NTS - 

This is an ongoing piece of work for Touching Bass's monthly show on NTS radio. Each flyer is part of a 12 part story which will play out over the course of a year.

Sagmiester often reviews designers work emailed to him on his instagram. This is good exposure for artists but also allows me to interact and experience some very new and unique works from across the globe.

"Joe Prytherch writes: I'd love for you to review this series of flyers I designed/illustrated for a friend's monthly radio show here in London. The show plays an eclectic mix of music from afro futurism to jazz to hip hop and soul and you can see various record covers scattered around the room.
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Sagmiester's review: This feels very right to me. The mix of smart detail and flat illustration is lovely, I'd give this radio station surely a try. While the type is perfectly fine, I could see it become stronger by either being fully integrated into the image itself, or completely separate, its hovering in the middle right now."

The illustration style is gorgeous and I am strongly inspired by it - the mix of smart detail and flat illustration with an almost retro pastel colour scheme and textures. 

I love how they have narrative behind each of them.

Sagmiester suggests how the text could be made stronger by fully incorporating it into the image or doing the complete opposite to make it stand out even more - something to consider when I come to layering content onto my posters.