I am actually really please with how some of the imperfections and fade within the borders have come out. It gives the composition added character..
Mockups
The posters scale is easily adaptable, allowing it to be printed at a much large A0 scale where appropriate, obviously only relies on the fact you'll need two A0 screens and a larger screen bed - which are all readily available to me at LCA.
Final Feedback:
To get some final opinions on my work and to see how I could adapt/improve the design for the future if possible, I asked a variety of course-mates as well as non-creative students some basic questions regarding my work:
- Does the poster effectively represent Headrow House and is it recognisable?
- Does the poster effectively celebrate the space and how its opening has improved the standard of bars/event spaces in Leeds?
"The graphical style is cohesive as the centred type alignment corresponds with the logo making it visually appealing and consistent. This is furthered as the design effectively fits with the rest of Headrow's identity. However, I do think it could feel more celebratory if it used imagery, it almost looks more informative based rather than celebratory."
"It is obvious to me how the colour and pattern clearly signify and reflect the design style of Headrow House. Whilst the content is ordered in a successful hierarchy it effectively allows you to navigate through the information, in a clear and simple manor. It is the actual written content which reinforces the celebratory nature of the poster - simply and assertively boasting the extensive facilities Headrow offers to the audience."
"The design reflects the style of Headrow in a literal way, using a subtle detail from their light boxes which is clearly recognisable.
The poster communicate the facilities in a straight-forward way, however this may have been better achieved by experimenting with iconography perhaps? This would have developed the graphical nature of your response and felt more interactive for viewers."
"To me, yeah the poster is clearly Headrow from the second you look at it. If people have been to Headrow they'll recognise the infamous two colour linework on the walls that you have effectively translated into the poster design. The words used to describe Headrow without having to say Headrow suggests something significant even without prior knowledge of what the space actually is. The small list of facilities further supports that. It's very much in the simplistic yet attractive style that Headrow makes use of throughout all of their collateral."
Evaluation:
Overall, I did enjoy producing a traditionally printed poster for a public space/event of my choice. Not only is screenprinting a fun process in general, I am glad I got another chance to develop my practise with this traditional technique and I do feel as though this was the most appropriate process for me to use to represent the style of design I was going for. I could have potentially partnered this process with letterpress for the type or perhaps spot varnishing to highlight areas of content, but due to time constraints and in the end my own justification I felt this would just overcomplicate things and defer from the straight-forward nature of my response.
The project gave me the chance to do some in-depth research of a favourite bar of my mine in the Leeds city centre, allowing me to understand the building and the areas history dating as far back as the late 1800s. I realise how it is not blatantly obvious that I am reflecting how the opening of Headrow has allowed for the space to be drastically revitalised, however with my poster design does aim to celebrate the space by boasting the diverse and extensive facilities that Headrow House has to offer Leeds. This is done in a very simplistic and to-the-point way deliberately - allowing my design process to be greatly inspired by the event space itself and the already existing identity and decor recognised with Headrow already making it feel very appropriate and consistent.
My feedback strongly supports this, as nearly everyone suggested how it is clear that the colour and design style reflects Headrow's simplistic and modern approach to their presence, also picking up on how this is recognisable all the way back to the subtle use of the light box design. I asked if people did feel like it effectively celebrates the event space and most could agree with this, however it was suggested by someone that it felt more informative than celebratory with the lack of imagery - I wanted to take the chance to respond to this and take on board the feedback. I deliberately opted out of using any further imagery as my experimentation with bitmapping images ready for the sceenprint process were unsuccessful and not representative of the style I was going for. If I had left myself time to experiment with the layout and style even further this could have been effectively incorporated however I felt by replacing the images with the simplistic logo, it does draw back in a stronger way to the whole layout and enclosing boarder - this, in turn, enhancing negative space and allowing the eye to navigate the content in a less complicated and more comfortable way - trialled and tested with test subjects to see how the hierarchy of the information can allow for that clearer navigation through the simplistic layout.
To develop further on the comment of lack of imagery in my design, a suggestion on how this could have been avoided got me thinking: "the communication of facilities is straight-forward and effective, showing how it is an appropriate spot for everyone," however it was suggested that this could have been better achieved by experimenting with iconography. This is a suggestion which could prove to have developed the graphical nature of my response and given that more interactive feeling for viewers. Now I am at the end of the project it is a shame I will not get to explore the possibilities with this, as I do feel like this would have been a more effective mechanism of communication than simply using words - although this does still do the job!
The tone of voice used is very strong and assertive, stating the space as Leeds' 'ultimate' spot, this effectively entices in locals and visitors to come and experience the multi-use space. By identifying these various facilities as the unique selling point to the success of Headrow, it does allow for me to represent the most broad audience, showing how it has something for everyone - in the most stereotypical way its got Beer Halls for the blokes, cocktail bars for the ladies, a top-quality restaurant for everyone to soak all the booze up, and then a roof terrace for everyone to relax. The roof terrace and event space being what attracts the majority of the younger generations too.
Overall, I am happy with my response to the brief, I can see how with more time I could have developed it even further but the final outcome I have produced still effectively celebrates how Headrow is a unique event space which has thoroughly upped Leeds' hospitality options.
The poster communicate the facilities in a straight-forward way, however this may have been better achieved by experimenting with iconography perhaps? This would have developed the graphical nature of your response and felt more interactive for viewers."
"To me, yeah the poster is clearly Headrow from the second you look at it. If people have been to Headrow they'll recognise the infamous two colour linework on the walls that you have effectively translated into the poster design. The words used to describe Headrow without having to say Headrow suggests something significant even without prior knowledge of what the space actually is. The small list of facilities further supports that. It's very much in the simplistic yet attractive style that Headrow makes use of throughout all of their collateral."
Evaluation:
Overall, I did enjoy producing a traditionally printed poster for a public space/event of my choice. Not only is screenprinting a fun process in general, I am glad I got another chance to develop my practise with this traditional technique and I do feel as though this was the most appropriate process for me to use to represent the style of design I was going for. I could have potentially partnered this process with letterpress for the type or perhaps spot varnishing to highlight areas of content, but due to time constraints and in the end my own justification I felt this would just overcomplicate things and defer from the straight-forward nature of my response.
The project gave me the chance to do some in-depth research of a favourite bar of my mine in the Leeds city centre, allowing me to understand the building and the areas history dating as far back as the late 1800s. I realise how it is not blatantly obvious that I am reflecting how the opening of Headrow has allowed for the space to be drastically revitalised, however with my poster design does aim to celebrate the space by boasting the diverse and extensive facilities that Headrow House has to offer Leeds. This is done in a very simplistic and to-the-point way deliberately - allowing my design process to be greatly inspired by the event space itself and the already existing identity and decor recognised with Headrow already making it feel very appropriate and consistent.
My feedback strongly supports this, as nearly everyone suggested how it is clear that the colour and design style reflects Headrow's simplistic and modern approach to their presence, also picking up on how this is recognisable all the way back to the subtle use of the light box design. I asked if people did feel like it effectively celebrates the event space and most could agree with this, however it was suggested by someone that it felt more informative than celebratory with the lack of imagery - I wanted to take the chance to respond to this and take on board the feedback. I deliberately opted out of using any further imagery as my experimentation with bitmapping images ready for the sceenprint process were unsuccessful and not representative of the style I was going for. If I had left myself time to experiment with the layout and style even further this could have been effectively incorporated however I felt by replacing the images with the simplistic logo, it does draw back in a stronger way to the whole layout and enclosing boarder - this, in turn, enhancing negative space and allowing the eye to navigate the content in a less complicated and more comfortable way - trialled and tested with test subjects to see how the hierarchy of the information can allow for that clearer navigation through the simplistic layout.
To develop further on the comment of lack of imagery in my design, a suggestion on how this could have been avoided got me thinking: "the communication of facilities is straight-forward and effective, showing how it is an appropriate spot for everyone," however it was suggested that this could have been better achieved by experimenting with iconography. This is a suggestion which could prove to have developed the graphical nature of my response and given that more interactive feeling for viewers. Now I am at the end of the project it is a shame I will not get to explore the possibilities with this, as I do feel like this would have been a more effective mechanism of communication than simply using words - although this does still do the job!
The tone of voice used is very strong and assertive, stating the space as Leeds' 'ultimate' spot, this effectively entices in locals and visitors to come and experience the multi-use space. By identifying these various facilities as the unique selling point to the success of Headrow, it does allow for me to represent the most broad audience, showing how it has something for everyone - in the most stereotypical way its got Beer Halls for the blokes, cocktail bars for the ladies, a top-quality restaurant for everyone to soak all the booze up, and then a roof terrace for everyone to relax. The roof terrace and event space being what attracts the majority of the younger generations too.
Overall, I am happy with my response to the brief, I can see how with more time I could have developed it even further but the final outcome I have produced still effectively celebrates how Headrow is a unique event space which has thoroughly upped Leeds' hospitality options.
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