After the decisions made within the crit group to build on the concept of the mosaic, I thought about how I could create the various themed ideas through smaller images of students work/faces
- playing on this mosaic identity, partnered with the clever references to various themes - dna, trees, eyes, magnets, etc.
So this lead to a photoshoot involving everyone off the Graphic Design course!
- I initially considered how I could focus on the various faces around the whole of LCA, but this proved more difficult as I found when I walked around uni people were very busy with deadlines and weren't willing to have their photo taken - I aim to try again at a later date when there is less pressure around the college, but for now, I was able to build a concept which was just as strong and justified around just my course. I was also able to get images of course tutors aswell...
I gathered a total of 51 images, all deliberately with random backgrounds (not blank studio) as this will provide more depth and shadowing for when applied into the collage, with the image overlaid ontop - I experimented with blank backgrounds for my first experiment which shows how the faces are then enhanced when you look in close detail, but for this experiment I wanted to see how the random background would provide a richer, more in-depth context to the mosaic.
- This is definitely a good amount of images to experiment with.
Some duplication may be necessary to really enhance the smaller details (as the mosaic acts as the pixels making up the image in a sense - so will be more detailed at a smaller, duplicated scale), but the duplications will hardly be noticable, even at the large scale the final promotional stands will be displayed at.
My next job was to begin collecting the necessary imagery that will be used in the foreground of the compositions.
I approached 2 photographers, both coming straight from the LCA community and asked if they could help me with this part of the project, we discussed my ideas for my compositions so far and both had images from their collections they were willing to share with me.
Rob photographs in film and his images predominantly reflect our more urban generation, through portraits and landscapes his pride in Leeds is strongly shown.
Isaac focuses more on nature photography and specialises in close up macro shots. I got him to help me with my images for the 'eye' concept.
Going through the images has brought a lot of my ideas to life now, and created new more developed visual concepts in my mind...
Isaac -
The high quality of the images are purely mesmerising and I think it would be a huge initial attention-grabber. The patterns in the eyes and its effect may actually be lost when experimenting with the mosaic concept, so I will experiment with the mosaic in a different way aswell to keep my options open.
I thought about how I could have only specific sections of the image as a collage/mosaic, highlighting the certain area - this could be done through the use of geometrics aswell
- like some of Samuel Johnson's album designs
- maybe try the mosaic shape too?
In terms of the typography on these responses - "We've got an eye for it up North
Come experience the world from our perspective" - would work strongly
Rob -
I aim to use Robs images to reflect more of the community side to LCA. The tone of voice will speak to the potential students more personal, direct way- "Break boundries at Leeds College of Art."
- "Find the real you..."
- "Express yourself..."
- "Come and be part of the community"
(more of an inviting tone, could be used throughout)
- "Experience the Hyde Park way of life"
(there is a lot of hype around living in Hyde Park as it is a very student orientated, cool place to be - reflect this to audience)
Ensuring I am covering a range of social/cultural benefits of studying at LCA and being in Leeds.
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