503 - Collab: Monotype - Poster Series

Robs role was predominantly the design for the posters, for which he produced various typographical arrangements ensure we have a consistent yet experimental layout which keeps viewers engaged through the variations and intriguing content. 

The typeface Druk was selected for its bold structure, it feels very assertive and attention-drawing, especially when partnered with the outlined version - which creates an even stronger contrast already created by the purely monochrome series. 

The typeface family has lots of different styles and weights, ranging from Extra wide to Condensed and Web giving us a variety of hard-hitting options to ensure consistency throughout the campaign.

The content tells the story of the various characters we picked out of the culture, featuring an accompanying quote setting the focus for each poster.