Me and Anna's job was to assist with the lighting and back drop set up along the way, aswell as some art directing for own mockups too.
We booked the large Studio A, as space and negative space was something we wanted to experiment with. The focus was to get shots which will work well with post production, animation and poster collateral.
The shoot went really well, with everyone working cohesively in a group for one overall aim. We all gathered a range of models to best represent the characters in our concept.
We had already thought about how we were going to focus only on the models skin, making their identity anonymous leaving their tattoos to define them, with other little hints for the audience via their clothing, and visible fashion accessories.
When shooting, we tried to consider how the lighting affected the skin, in order to most effectively digitally apply the tattoo designs onto the characters.
We tried drawing some tattoo's on ourselves in preparation for the shoot, seeing how that would work as an alternative way to get the designs and typography onto the body. We also looked into getting some Monotype Letraset packs in the chosen fonts, one of particular interest being the Fraktur family. Previously I had spoken to James in the print room, and he said printing on tattoo transfer paper was possible, however the ink would not be water soluble so may stain the skin.
Models
Cultural awareness is important with this brief as we wanted to incorporate as much diversity as possible through our choice of models - with everyone having different backgrounds/styles. We had 6 models, 3 males, 3 females for equal diversity.
We decided to use real people as models to highlight concepts about being yourself, as well as taking away the heightened sense of beauty often featured in half naked photoshoots.We also tried to ensure we weren't reusing models for different characters and were matching them to the characters accordingly.
Stephen best fit the Old American tattoo style identity, as he already a few tattoos in this style of tattooing. I decided to experiment with how I'd use different areas of body for my different designs, the banner/swallow animation to fit either on the bicep or calf, the ship to fit on his shoulder or forearm, his chest for the sailor girl.
Here is a refined selection of some of the models and images used, as we ended up with nearly 800 images to sort through after the shoot!
Tomi Opilade - Fine Artist and 'the creative'.
We wanted to represent Tomi as a free thinking, independent creative. His styling is natural from that day in uni, a natural and representative touch. It is interesting that Tomi does not have any tattoo's. We asked him and he said "its just not something [he's] got around to", but he doesn't oppose tattoo's in any way.
Stephen best fit the Old American tattoo style identity, as he already a few tattoos in this style of tattooing. I decided to experiment with how I'd use different areas of body for my different designs, the banner/swallow animation to fit either on the bicep or calf, the ship to fit on his shoulder or forearm, his chest for the sailor girl.
Here is a refined selection of some of the models and images used, as we ended up with nearly 800 images to sort through after the shoot!
Tomi Opilade - Fine Artist and 'the creative'.
We wanted to represent Tomi as a free thinking, independent creative. His styling is natural from that day in uni, a natural and representative touch. It is interesting that Tomi does not have any tattoo's. We asked him and he said "its just not something [he's] got around to", but he doesn't oppose tattoo's in any way.
Highly tattooed. Her tattoo's are all personal to her and she likes having the power to express that on her body.
Some tattoo's. Muscular in build reflecting older body representations (adults appealing to adults).
Hannah - The alternate/ creative/ empowered woman
Some tattoo's and room to add more. Feminine in body shape and positioning. Subtle light reflects the lighter side to Hannah's personality and ink.
Did not manage to get any shots with the black background, meaning if the black is the chosen route then consistency across the board.
Alec - The professional/ The academic?
No tattoo's, clean and relatively traditional in his appearance.
The photoshoot was a complete success and everyone worked very well together. Jen and Rob did a brilliant job of leading the shoot and art direction, but were more than happy for me and Anna to step in and voice our ideas and concepts to strengthen the direction of our campaign.
We ended up with a huge array of images to choose from and even experimented with how the moving tattoos could be applied to videos panning across the body too. This ended up not coming out aswell as we hoped, and my initial experiments with attempting these mockups proved too time-consuming and difficult - In After Effects I tried putting the slow pan .movs in slow motion in aims to help reduce the shaking of free hand recording, after trying to reduce the shaking as well as I could I tried to use the tracking tool to get the animations to appear to stay in one place as it panned but this was impossible!!! After hours of experimenting we made a group decision to ditch these and focus on the still images, this is were I came up with the simple concept of zooming and panning across the still images to give the effect of a movie - I know this will be a much more effective approach as I can use the 'parent' tool to group various layers.. so I will experiment with this ASAP!
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