505 - Appropriation Seminar

SEMINAR NOTES
- fountain by Marcel du Champs
- real fine art thinker of the modernist period
- first people to pioneer their practice
- taking everyday objects and positioning them as fine art sculptures
- this became regular practice despite uproar of reaction
- Mona Lisa, LHOOQ
- Hannah Hock, associated with dada movement
- created exciting collages using pages from newspapers, magazines etc
- pioneers of this form of approach for creating images
- incredibly experimental, subjective, questioning
- design often related to restrictions, rules, guidelines
- fine art has never had these barriers
- Raoul Haussmann, self portrait
- appropriating images from mass culture as a means to bring it back into the hands of the people
- anti-art sensibility
- Richard Pettibone, 'Andy Warhole, Marylin Monroe, 1964'
- Bloomberg business week - cover art

Cultural Appropriation
- used when thinking about fashion
- when western society use symbols of distinct cultures and races for general use
- e.g. Katy Perry dressed as a Geisha
- Sanaa Hamid, photography
- appropriation of icons and sybmols
- it's only a scarf
- Arabic Vogue magazine, Gigi Hadid

Parody
- Banksy 'Kate' 2005 - politicised
- comment on celebrities
- Absolute impotence - ad busters
- using visual language against them
- Obsession - for men
- poking fun at men's fashion industry
- this sort of parody doesn't require any thinking, very instantaneous effect
- not a perfect approach by a long way for these reasons
- these examples are all of the same technique which doesn't actually achieve an awful lot, they are just quick and fun

Pastiche
- Stranger things, star wars poster
- Stranger & Stranger
- packing design for products used by famous hair stylists in Brooklyn
- rustic but detailed
- cleverly appropriate codes to communicate gentlemanly class

Following the seminar where we viewed and discussed the work of practitioners whose work involves concepts of appropriation and subversion, we had to investigate the techniques involved in this kind of output. 

Then utilising the resources in the studio (newspaper, free mags, whatever we could find, etc), we produced collage work that was informed by the observed aesthetics of re-appropriation whilst simultaneously linking to the issues that are being individually explored for Design Practice Research.

My Poster Concept -
With my poster I wanted to explore how our futures can often feel as if they are being branded onto us by corrupt politicians. This was a feeling felt by younger generations across the UK following the Brexit decision showing how the % counts proved it was the older generations whos votes pushed us out of the EU - an eruption of angry youths took to social media (all they know how to do) afterwards including arguments suggesting the youth should have the superior vote as it is shaping our future. 

- "Daily Betrayal" reflects the constant portrayal of politics (often twisted) by the media
- The images of Theresa May elicit how the government are seen to be laughing at us, touching on conspiracies of everything being fixed. 
- The random words show the emotions and responses of the youth

Crit
I got a positive response to my poster showed by my average scores given from the class:
- Impact - 9/10
- Subversion - 8/10
- Technical Ability - 9/10