The banners around the student union all consistently use pastel-y attractive colours, with a minimal sans-serif design style - this is something to consider and possibly reflect through my banners - more consistent for display by the SU.
It features the colleges mosaic logo identity which I need to look into further through the Guidelines PDF
I looked further into the LCA Brand Identity Guidelines to ensure accurate consistency:
The new identity for LCA was developed with 3 key principles in mind:
- To stay true to the heritage of our institution (mosaic)
- To create a flexible system that supports the values of our organisation
- To introduce an adaptable identity that works in all applications.
The mosaic has been the basis of our identity for many years. Its symbolism for us and our students is significant, but its presents several challenges that until now have not fully addressed - for example it is not legible at small scales.
This evolution takes on those challenges, retaining the mosaic at its heart and developing/adapting its appearance and application so that it can underpin and represent the modern ethos, impact and ambition of LCA. Aswell as respecting our tradition and heritage, it embraces our dynamic, modern offer and the way we want to reach out to current and potential students with something lively, colourful and promising.
Above shows the importance of the role of the mosaic in our heritage and I can actively see how it is present through all the graphical output related to the university. It would definitely be wise to carry this forward and represent it somehow within my banner designs - reflects this idea of connectedness and smaller components hollistically becoming something much larger.
The next few slides go through the guidelines behind the variations of the logos shape and colour (form) - as it may appear across various collateral and products/stationary. E.g, it was interesting to learn more specifically about the spacing required around the logo when placed within a poster/other piece of collateral. Also learning the minimum size the logo can be which is 15mm.
Understanding what you can and can't do with the logo is essential, I must not reverse, rotate, or change the typeface / alter the mosaic when using the LCA logo. But you can change the logo colour but the typeface colour must always remain black or white.
The colours of LCA are flexible and can be add too dependant on what they are featuring on/ representing.
For this brief I plan to be experimental with the colours I am using within my colour palette, to best ensure it represents the audacity and bold characters which our Art College and on a broader scale, the city of Leeds, is home to.
LCA use a wide variety of typefaces which do vary each year. Below show the most frequent and impactful typefaces used:
- A2 Grot
- Bureau Grot
- Cheltenham
- Elementa
Garamond is sometimes used as it has similarities to the type in the logo, it is used for a more authoritative tone which will most likely not be appropriate for this brief as I am reflecting the whole appealing playful side to why college life is so much better at a specialising art college.
Other typefaces are used such as Trebuchet and Georgia as substitutes for Grot and Garamond.
Cheltenham is more of an elegant typeface which features within our prospectus, it is used to quote alumni with Cheltenham giving off more of a historic feel to the college.
The LCA website is obviously a rich source of identity for our modern art college.
The mosaic identity is clearly portrayed throughout
The content on the site provides vital information as to why being a student at LCA could be right for you.
(I can expand on this & provide the students inside view too, aswell as staff)
- The pink, teal and purple palette consistent too w/ negative space.
All the courses we offer:
Post Grad - MA Creative Practice, MA Curation Practices
Under Grad - All Batchelor of Arts (Hons) Animation, Creative Advertising, Fashion, Fashion Photography, Film Making, Fine Art, Graphic Design, Illustration, Photography, Surface Pattern & Textiles, VisCom, BMUS Popular Music Performance
Further Education - Foundation Diploma In Art & Design, Extended Diploma In Art & Design, Access to the Diploma (Art & Design) & Level 2 Diploma In Digital Arts
Short Courses - "Leeds College of Art offers a range of exciting short courses for adults (aged 18+). Whether you’re new to art and design or an experienced practitioner we’ll have a course for you."
Young Creatives - "A vibrant and inspiring collection of arts-based courses aimed at students aged between 7-18 years old."
International Opportunities - "The College encourages students to consider study and work abroad opportunities as a way of developing global perspectives and cross-cultural capabilities in their day to day lives and practice."
The transition into Industry - The transition is made easy through a whole module of study dedicated to networking and building our creative social presence - PPP.
"Whether you choose to apply for jobs when you graduate or to strike out on your own, the creative and wider skills you develop at Leeds College of Art will give you a great head start. "
The latest government figures about employment in the creative sector prove this is a great place to work:
- The creative sector is growing faster than the UK economy as a whole
- 1 in 12 UK jobs are in the creative sector (2.55 million jobs)
- Employment in this sector grew by 6% in 2012 (adding 143,000 jobs).
Skills beyond creativity
We’ll also help you to develop an invaluable toolkit of add-on ‘soft’ skills. These include teamwork, project management, problem-solving, self-motivation, time management, and independent thought and decision-making. They’re just as important for freelancing as they are for working for an employer.
Most first year students choose to live in the student accommodation they supply. Which includes Carlton Hill and Liberty Park, the benefits of which are:
- You'll be living with other creative students from Leeds College of Art
- You'll be living in shared flats, so you'll get to know more students from across all of our degree programmes
- Our accommodation is well located so you can be sure you'll be getting the most out of - - Leeds from when you first arrive
- We ensure the accommodation meets the high standards you expect
- Accommodation is safe and secure
- Rent costs are reasonable
The LCA website is obviously a rich source of identity for our modern art college.
The mosaic identity is clearly portrayed throughout
The content on the site provides vital information as to why being a student at LCA could be right for you.
(I can expand on this & provide the students inside view too, aswell as staff)
- The pink, teal and purple palette consistent too w/ negative space.
All the courses we offer:
Post Grad - MA Creative Practice, MA Curation Practices
Under Grad - All Batchelor of Arts (Hons) Animation, Creative Advertising, Fashion, Fashion Photography, Film Making, Fine Art, Graphic Design, Illustration, Photography, Surface Pattern & Textiles, VisCom, BMUS Popular Music Performance
Further Education - Foundation Diploma In Art & Design, Extended Diploma In Art & Design, Access to the Diploma (Art & Design) & Level 2 Diploma In Digital Arts
Short Courses - "Leeds College of Art offers a range of exciting short courses for adults (aged 18+). Whether you’re new to art and design or an experienced practitioner we’ll have a course for you."
Young Creatives - "A vibrant and inspiring collection of arts-based courses aimed at students aged between 7-18 years old."
International Opportunities - "The College encourages students to consider study and work abroad opportunities as a way of developing global perspectives and cross-cultural capabilities in their day to day lives and practice."
The transition into Industry - The transition is made easy through a whole module of study dedicated to networking and building our creative social presence - PPP.
"Whether you choose to apply for jobs when you graduate or to strike out on your own, the creative and wider skills you develop at Leeds College of Art will give you a great head start. "
The latest government figures about employment in the creative sector prove this is a great place to work:
- The creative sector is growing faster than the UK economy as a whole
- 1 in 12 UK jobs are in the creative sector (2.55 million jobs)
- Employment in this sector grew by 6% in 2012 (adding 143,000 jobs).
Preparing for the world of work
Whatever you choose to do when you graduate, we’re committed to helping you maximise your chances of success. We’ll connect you with industry while you’re studying, and provide lots of opportunities to build the skills and experience you need for an impressive CV. We’ll also help you prepare for going freelance (becoming self-employed) or for finding just the right job and for developing your career once you’re on the first rung of your ladder.
Whatever you choose to do when you graduate, we’re committed to helping you maximise your chances of success. We’ll connect you with industry while you’re studying, and provide lots of opportunities to build the skills and experience you need for an impressive CV. We’ll also help you prepare for going freelance (becoming self-employed) or for finding just the right job and for developing your career once you’re on the first rung of your ladder.
Skills beyond creativity
We’ll also help you to develop an invaluable toolkit of add-on ‘soft’ skills. These include teamwork, project management, problem-solving, self-motivation, time management, and independent thought and decision-making. They’re just as important for freelancing as they are for working for an employer.
After you graduate
Even after you graduate, you could still use our facilities – either by joining our Creatives in Residence programmes or by taking space at one of our incubation units. Our Easter and Summer Programmes will still be open to you for the three years following your graduation.
State of the art Facilities all available to students:
At Leeds College of Art you will not be held back by the limitations of facilities or equipment. In 2016 (and 2014) we have won the Whatuni Award for Best University Facilities in the UK!
Even after you graduate, you could still use our facilities – either by joining our Creatives in Residence programmes or by taking space at one of our incubation units. Our Easter and Summer Programmes will still be open to you for the three years following your graduation.
State of the art Facilities all available to students:
At Leeds College of Art you will not be held back by the limitations of facilities or equipment. In 2016 (and 2014) we have won the Whatuni Award for Best University Facilities in the UK!
Have Vernor Street in the city centre aswell as Blenheim Walk (the main base for degree level) is set to be expanding site size by end of 2018!
Studios
Mac Suites
Lecture Theatre
Photography Studios
Traditional Print (screen, letterpress, heat press, etc)
Digital Print
Workshops (glass and ceramics, metal, wood, plaster, lasercut)
Fashion studios
Canteen
Student Union
Accommodation Options
LCA try and best understand that moving away from home to live in student accommodation is almost as important as finding the right place to study.
Most first year students choose to live in the student accommodation they supply. Which includes Carlton Hill and Liberty Park, the benefits of which are:
- You'll be living with other creative students from Leeds College of Art
- You'll be living in shared flats, so you'll get to know more students from across all of our degree programmes
- Our accommodation is well located so you can be sure you'll be getting the most out of - - Leeds from when you first arrive
- We ensure the accommodation meets the high standards you expect
- Accommodation is safe and secure
- Rent costs are reasonable
History -
Over the last 170 years, Leeds College of Art has contributed significantly to the development of art education in Britain, having pioneered new ways to teach and to structure qualifications.
In 1846, the Leeds Mechanics' Institute (which offered drawing classes) merged with the Literary Institute, creating Leeds School of Art. In 1903, it moved to our present Vernon Street building, whose radical design reflected the clean lines of the Art & Craft movement.
The magnificent Merrion Centre mosaics created by Eric Taylor (1909 – 1999), artist and former Principal of Leeds College of Art (1956-1970), have been installed at Leeds College of Art’s Blenheim Walk building.
Following the world wars, ex-service personnel resuming their education filled the College almost to bursting. Henry Moore and Barbara Hepworth (enrolling in 1919 and 1920, respectively) were students of this era.
In 1846, the Leeds Mechanics' Institute (which offered drawing classes) merged with the Literary Institute, creating Leeds School of Art. In 1903, it moved to our present Vernon Street building, whose radical design reflected the clean lines of the Art & Craft movement.
The magnificent Merrion Centre mosaics created by Eric Taylor (1909 – 1999), artist and former Principal of Leeds College of Art (1956-1970), have been installed at Leeds College of Art’s Blenheim Walk building.
Following the world wars, ex-service personnel resuming their education filled the College almost to bursting. Henry Moore and Barbara Hepworth (enrolling in 1919 and 1920, respectively) were students of this era.
The Alumni, now a huge array of creatives of all walks of life, include Jacob Kramer College (1968-1993) Damien Hirst and Leigh Francis!
Alumni Benefits include...
- Quarterly Email Bulletin, with all the latest news, events and opportunities
- Invitations to Exhibition Previews
- Invitations to College and Alumni Events
- Alumni Discounts on Postgraduate Study. All Home and EU BA (Hons) graduates qualify for a £500 discount on fulltime postgraduate study, and £250 per year for part time study.
- Access to Leeds College of Art Alumni LinkedIn Group
- Access to use the Leeds College of Art Library for Reference. Please get in touch to make an appointment.
- Opportunities to present to current students and industry peers
- Creatives in Residence Scheme
- Studio opportunities at Duke Studios and Barkston House
- Invites to Creative Networks events
Why studying in Leeds is so great for an art student:
Leeds for learning
Known the world over as a leading centre of learning, Leeds has three universities and several prestigious independent colleges. With over 125,000 students, Leeds offers everything you could need or want—on and off campus!
Alumni Benefits include...
- Quarterly Email Bulletin, with all the latest news, events and opportunities
- Invitations to Exhibition Previews
- Invitations to College and Alumni Events
- Alumni Discounts on Postgraduate Study. All Home and EU BA (Hons) graduates qualify for a £500 discount on fulltime postgraduate study, and £250 per year for part time study.
- Access to Leeds College of Art Alumni LinkedIn Group
- Access to use the Leeds College of Art Library for Reference. Please get in touch to make an appointment.
- Opportunities to present to current students and industry peers
- Creatives in Residence Scheme
- Studio opportunities at Duke Studios and Barkston House
- Invites to Creative Networks events
Why studying in Leeds is so great for an art student:
Leeds for learning
Known the world over as a leading centre of learning, Leeds has three universities and several prestigious independent colleges. With over 125,000 students, Leeds offers everything you could need or want—on and off campus!
Leeds for creativity
Leeds is one of the most popular locations for businesses in the creative industries, especially graphic design, advertising, film and new media. Many of these companies are eager for fresh new talent, so you’ll be exposed to some incredible opportunities while studying and after you graduate.
Leeds is one of the most popular locations for businesses in the creative industries, especially graphic design, advertising, film and new media. Many of these companies are eager for fresh new talent, so you’ll be exposed to some incredible opportunities while studying and after you graduate.
Leeds for shopping
Leeds is widely regarded as the shopping capital of the north. There’s everything from vintage boutiques to Harvey Nichols and hundreds of smaller independent stores. There's the ultra-stylish brand new Victoria Gate, but you can also find plenty of great bargains—anywhere from our huge Primark to the fabulous indoor Kirkgate Market, where 800 traders sell everything from books to food and fashion.
Leeds is widely regarded as the shopping capital of the north. There’s everything from vintage boutiques to Harvey Nichols and hundreds of smaller independent stores. There's the ultra-stylish brand new Victoria Gate, but you can also find plenty of great bargains—anywhere from our huge Primark to the fabulous indoor Kirkgate Market, where 800 traders sell everything from books to food and fashion.
The new Trinity Leeds shopping centre recently opened with 120 shops, bars and restaurants.
Leeds for sport
Leeds is mad about sport, with a strong heritage in cricket, rugby and football. Rugby and cricket takes place at Headingley Stadium, and it’s a great way to spend a summer weekend with a picnic. But there are also all the gyms, swimming pools, sports clubs and exercise classes you could possibly need to help you stay healthy, make friends and burn off those amazing pub and restaurant experiences.
Leeds for opportunity
Leeds is one of the UK’s most prosperous and fastest-growing cities, with an employment rate above the national average (good news for students who’d like to remain in Leeds after graduation or looking for part-time work).
Leeds is one of the UK’s most prosperous and fastest-growing cities, with an employment rate above the national average (good news for students who’d like to remain in Leeds after graduation or looking for part-time work).
Besides being a national centre of excellence for the creative industries, it’s the biggest centre for printing, packaging and publishing as well as the biggest financial, legal and business services centre outside London. The Leeds City Region economy is worth £50bn per annum and has a workforce of 1.4 million.
Leeds for nightlife and culture
Leeds is wide-awake around the clock. There’s a huge range of live music in hundreds of venues around the city. Whether you’re into house, dub-step, indie, rock, hip hop, techno, funk, soul, folk, punk, jazz or classical, you're spoilt for choice.
The new Leeds Arena has recently opened and there is also the O2 Academy, the Wardrobe, Stylus, The HiFi Club, Nation of Shopkeepers, and more—including the charming Brudenell Social Club, Canal Mills and Mint Club & Warehouse.
And every August bank holiday, Leeds Fest attracts around 75,000 people to see world-famous and up-and-coming bands.
We’re also home to Leeds West Indian Carnival, Leeds International Film Festival, Leeds Pride, Hyde Park Unity Day, Leeds Digital Festival, the nearby Beacons music festival, and many more.
Leeds is also very serious about food: we even have an annual Leeds Loves Food festival. There are restaurants and take-aways for every budget and every taste bud, from the good old Yorkshire pudding to mouth-watering Asian and African restaurants and Michelin-starred fine-dining.
Leeds is the only English city outside of London to have its own theatre, opera house, ballet company and national museum. Its home to Opera North and the West Yorkshire Playhouse, where you can see world-class performances at student discounts.
Leeds is also very serious about food: we even have an annual Leeds Loves Food festival. There are restaurants and take-aways for every budget and every taste bud, from the good old Yorkshire pudding to mouth-watering Asian and African restaurants and Michelin-starred fine-dining.
Leeds is the only English city outside of London to have its own theatre, opera house, ballet company and national museum. Its home to Opera North and the West Yorkshire Playhouse, where you can see world-class performances at student discounts.
Leeds is home to The Royal Armouries, the UK's National Museum of Arms and Armour, one of the largest collections of arms and armour in the world.
Leeds also has the spectacular Grand Theatre, which hosts comedy shows, ballet, pantomime and opera. There are multiplex and art-house cinemas, (the Hyde Park Picture House is one of the oldest in the country opening in 1914), comedy clubs, bowling alleys, traditional ale houses, student pubs, plush city-centre bars, smaller clubs and super-clubs.
“Leeds has no shortage of great art collectives, independent businesses and projects, all of which are people doing what they do simply because they love doing it. There are some very inspirational people who have really helped us out while setting up, everyone is more than happy to help each other out just to see the community as a whole develop further.”
Joe Torr, Leeds College of Art Alumni and founding member of Village bookstore
Leeds for countryside
Over 65% of the district is greenbelt land, so there are plenty of trees and green spaces to enjoy. Leeds is less than 20 miles from the Yorkshire Dales national park, which offers some of the most spectacular scenery and countryside in Britain—ideal for when you want to escape and go walking, canoeing, climbing, mountain-biking, or exploring.
Over 65% of the district is greenbelt land, so there are plenty of trees and green spaces to enjoy. Leeds is less than 20 miles from the Yorkshire Dales national park, which offers some of the most spectacular scenery and countryside in Britain—ideal for when you want to escape and go walking, canoeing, climbing, mountain-biking, or exploring.
Leeds for the environment
Leeds is set to become one of the UK’s most sustainable cities. Local businesses and public-sector organisations have committed to reduce carbon emissions by 40% by 2020, and over 1 million sq ft of new developments are rated by BREEAM as ‘excellent’.
Leeds is set to become one of the UK’s most sustainable cities. Local businesses and public-sector organisations have committed to reduce carbon emissions by 40% by 2020, and over 1 million sq ft of new developments are rated by BREEAM as ‘excellent’.
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