With various themes for the campaign in mind I began looking at already existing pieces of GD done for university identities and how you can represent a deeper concept.
- Peter & Paul - design studio in Sheffield - perfect to look at for my brief due to the number of unis they have refreshed - take heritage values and justifications very seriously so fits my brief for DW.
They are responsible for the face lifts of not just us, LCA, but also Uni of Huddersfield & Sheffield Institute of Arts..
LCA - they were behind the new identity for us, sitting the heritage behind the mosaic at the forefront of the rebrand. Their project case study re-iterates our position of one of the top art institutions in England.
You can see how the mosaic is adapted in various ways into all the college stationary/collateral.. for the logo, it is repeated and used as a texture around the sides of pages, also used to break up white space in context...
Beneath shows how the logo is adaptable in terms of colour to fit into its desired context. Again very simplistic design style is used - do not want to over-complicate and overwhelm new students interested.
The open day campaign they did for Huddersfield Uni focuses on the celebration of that all important choice when coming to uni - to ensure you're in the right place, with the right people.
The tone of voice used within this campaign is very approachable - it makes use of a bold, italic typeface giving it legibility, yet personality and then the incorporation of stop motion with the illustrated motion graphics gives it that extra bit of interactivity for the viewers.
Its pop-art colours make it even more eye-catching and I can be inspired by this use of personality through colour and style to attract future undergrads to my art college..
P&P were also behind the identity for London Design Week - 100% design
- involved a 3 dimensional, more practical response which is definitely an approach I can consider for my response.
- A 3d cross-sectioned human head, full of wired and working furniture and decor! Perfect to be featured to draw all the collateral together..
- A much more practical way of standing out, much more hands on and fun!
Local studio, Only, are responsible for some uni identities aswell including Goldsmiths - a digital brand for a historical institution, aswell as a brand new identity for the new Uni of Suffolk..
Only were commissioned to create a bold and progressive identity for the new University of Suffolk. The brand was to reference 'change' as a theme central to the institution's core proposition — that of a new university for a changing world.
Their priority became crafting a bold, contemporary and flexible system to accommodate the many faces of the University.
- Peter & Paul - design studio in Sheffield - perfect to look at for my brief due to the number of unis they have refreshed - take heritage values and justifications very seriously so fits my brief for DW.
They are responsible for the face lifts of not just us, LCA, but also Uni of Huddersfield & Sheffield Institute of Arts..
LCA - they were behind the new identity for us, sitting the heritage behind the mosaic at the forefront of the rebrand. Their project case study re-iterates our position of one of the top art institutions in England.
You can see how the mosaic is adapted in various ways into all the college stationary/collateral.. for the logo, it is repeated and used as a texture around the sides of pages, also used to break up white space in context...
Beneath shows how the logo is adaptable in terms of colour to fit into its desired context. Again very simplistic design style is used - do not want to over-complicate and overwhelm new students interested.
The open day campaign they did for Huddersfield Uni focuses on the celebration of that all important choice when coming to uni - to ensure you're in the right place, with the right people.
The tone of voice used within this campaign is very approachable - it makes use of a bold, italic typeface giving it legibility, yet personality and then the incorporation of stop motion with the illustrated motion graphics gives it that extra bit of interactivity for the viewers.
Its pop-art colours make it even more eye-catching and I can be inspired by this use of personality through colour and style to attract future undergrads to my art college..
P&P were also behind the identity for London Design Week - 100% design
- involved a 3 dimensional, more practical response which is definitely an approach I can consider for my response.
- A 3d cross-sectioned human head, full of wired and working furniture and decor! Perfect to be featured to draw all the collateral together..
- A much more practical way of standing out, much more hands on and fun!
Local studio, Only, are responsible for some uni identities aswell including Goldsmiths - a digital brand for a historical institution, aswell as a brand new identity for the new Uni of Suffolk..
Only were commissioned to create a bold and progressive identity for the new University of Suffolk. The brand was to reference 'change' as a theme central to the institution's core proposition — that of a new university for a changing world.
Their priority became crafting a bold, contemporary and flexible system to accommodate the many faces of the University.
A forward facing angle is used throughout the identity to reflect progressive change, and to create reference to the University's location in the South East of England within the logo itself.
This diagonal device is present throughout the whole identity, paired with a modern palette and confident typographic applications, aswell as a consistent strict colour palette. - A very strict modernist response which fits the new identity they are trying to portray in our developing world.
They elicit the use of powerful quotes in the posters, which are made more so by the bold typography. This is effective and gives it more of a personal, first person experience feeling upon viewing the identity. Quotes do make it feel more personal for students, make them feel a stronger sense of belonging and reliability.
I found an interesting project on Behance by an Argentinian student, which created a concept for a new university..
- really nice bold, colourful graphical response, type feels more 3-dimensional with the shadows
- love the layout style
- lovely use of colour and texture/patterns to consistently be recognisable across the collateral.
More of an interactive Graphic Design response by some Polish designers.
They elicit the use of powerful quotes in the posters, which are made more so by the bold typography. This is effective and gives it more of a personal, first person experience feeling upon viewing the identity. Quotes do make it feel more personal for students, make them feel a stronger sense of belonging and reliability.
I found an interesting project on Behance by an Argentinian student, which created a concept for a new university..
- really nice bold, colourful graphical response, type feels more 3-dimensional with the shadows
- love the layout style
- lovely use of colour and texture/patterns to consistently be recognisable across the collateral.
More of an interactive Graphic Design response by some Polish designers.
For Branch Creative - an executive production and advertising house that represents a pool of photographers, illustrators and commercial directors from around the world.
They have created a sophisticated identity system based around a playful word-search format - very interactive for viewers - could this work effectively - maybe not appropriate for banners as can't individually interact with the word-search.
The overall idea encourages the viewer to engage with the stationery, making connections between letters to establish the overarching message of “be yourself, everyone else is already taken” - absolutely love the strong underlying message and how its been achieved however.
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