504 - Design for Screen - Brainstorming

Within the first session we began brainstorming the various interfaces that we come most into contact with, and started developing ideas about how they could be improved and how they should make us feel upon interaction..

The Estudio Website - is dull and boring, hard to navigate - should encourage and get me in a good mindset to do work and stay organised.

Blogger - Very basic layout, could become mobile compatible? - Again should push me and feel more approachable to encourage work

ATMs / Mobile Banking - Should feel secure, official, but approachable

Self Checkouts - Straight forward for everyone, useful, efficient 

Signing Into Uni - Could be updated into a more a efficient system with registration and congestion at the start of the day

SATNAVs / Apps - More specific to cities and walking, straight forward, concise

SoundCloud App - Restrictive in comparison to the website version

InterRail Website & Service - Not very approachable, current or helpful

Uber / Taxis - efficient, ease of use, competitive

Public Bikes in Leeds? - make an app, digital interface for drop off points.

Here are a couple of examples we discussed include the BMW car unlocking app and then the Dominoes Delivery App! 

Domino's introduced a very iconic 'personal pizza tracker' upon when you order food online with them. It keeps you up to date with where your order is at with regards to the production process, with some use of very 'cheesey' but interactive phrases and funky names for employees cooking and delivering your pizza. Overall it is a very useful process and the sillyness actually makes it very interactive and amusing, evoking a good feeling, if thats possible whilst waiting for a pizza to arrive!

BMW were one of the first companies to begin looking into alternate ways of unlocking your car with more ease, not necessarily reliant on your keys.

Our lecturer Simon discussed with us how his experience with the app was not a fond one. With it over-complicating the process and actually not providing a more efficient way for consumers to open their car. He provided us with an example of how when he normally approaches his car with his son in one hand and all his stuff in the other, poking around in his pocket for the button on the key fob actually proves easier than having to find his phone, unlock it, close the last apps in use, find the BMW app, find the feature on the app (as it isn't straight forward) before actually being able to access his vehicle. It reflects how design should provide a more efficient and concise alternative eliciting a much more positive experience through use of the product. Or it has failed its function really. 

A more considered example backing this one up would be the keyless fob by Ford. This advert perfectly shows its advantages, but there are points against it on the contrary...