OUGD405: Information Design - Studio Brief 02 - Panos

Leaflet Design

21 / 01 / 16

I went out and photographed some roadsides over Leeds using the Panorama feature on the iPhone 6. I have decided the resolution will be of good enough quality to use on my small A4 leaflet but if it did need to be any larger than this, I would have reconsidered what camera I would've used to take the panos!

I quickly learnt how capturing a moving vehicle in the pano setting is pretty impossible, as the still image is taken by panning round if a moving object moves from frame to frame, it warps the image as it attempts to make it appear static. I attempted to use a parked car as the 'car racing towards you' (above) but it clearly didn't have the effect I wanted. Unless I could stage the scene for the car to be stopped in the centre of the road, this is the only way to avoid the ridiculous motion warp, but I don't have the resources to do that as I am a uni student! Instead I began experimenting with having an empty road on the pano and then Photoshopping the 'moving vehicle' in to splat you. 

I moved to a different more attractive location, which would provide me with the 'objective' to cross the road on my leaflet. I planned to use the people across the road as the objective to cross over.

I found a much more interesting spot which could provide me with some good design possibilities. It is a grimey-er location in town but it provides me with the 'objective' of your friend waiting for you at the bus stop over the road and a massive space to insert a billboard on the wall above her to include my type. The image before didn't provide any space for the type to be included other than in the road, however when I attempted it I did struggle to warp it correctly on Photoshop so it fits with the pano...

I prefer the other picture anyway, as I deliberately took it so it was symmetrical for each door on the folded leaflet, making it look structurally sound. I took the extra pictures of the moving vehicle and then photoshopped it and added some motion blur to enhance the speed the car is travelling at.

I loaded them into InDesign to start testing how it would actually fit on the document in regards to the pano flaps. It highlights how the first image was not suitable as when cut down it looks strange not being symmetrical..  

This image is perfect for the leaflet as it is symmetrical and looks functionally correct when opened out unlike the other image which was taken at an angle. 

I started thinking about how I could portray the image in black and white to enhance the mood and seriousness of the leaflet, but also it gives me more of a chance to experiment with my colour scheme if its a black and white image. This is because I can have the main features of the leaflet in colour and highlighted in bright warning colours to make it stand out from its ground. Beneath you can see how I began experimenting with how the van would sit on the opened door, but placement needed to be adjusted here...

Now I show how I have made the busstop and van in colour and how the billboard will sit on the back wall, but I need to know consider how I will create my colour scheme based on the warning colours...

Motion Blur shown here

At this stage, I had my second crit session to see what people thought of my idea and where I was going with it. I recieved very positive comments again on leaflet design but I wanted to also just ask people questions regarding my work..

I wanted to see whether people thought I should try and incorporate something similar to the cartoon-y style present in the initial info video or if I should stick with photography. A couple of people did discuss with me how vectorising it into more of a digital illustration would be cool and effective for kids, however the majority and myself liked the photography based slant to it. Besides I could experiment with filters on the images to enhance certain colours, so I can really start developing this colour palette for the leaflet. My idea began to grow about how I did want the image to B&W and then certain bits would be in colour such as the red bus stop and girl, and the van racing towards you to enhance it. I thought about how then I can keep the colour scheme limited to the greys representing the tarmac, but then use more orange and reds to represent the warning colours and the actual colours present in the image - street lights, road markings, etc. This makes the simple modern style consistent through colour aswell actually making it very psychologically engaging and effective. The fact I was designing for 11-16 year olds meant I could be abit more mature with my design for them but it did still need the tone of voice that I presented the information in to be engaging.