OUGD405: Information Design - Studio Brief 02 - Structure of leaflet

Leaflet Structure

21 / 01 / 16

I began drawing out my idea to see how it would functionally work...

I quickly developed what style of net I would need to produce this leaflet, I had it drawn out and annotated straight away and I experimented with many samples out of scrap paper to get it right and to confirm the dimensions I was going to use...

This shows the initial stages I went through to achieve my net. From adding the diagonal ends to the doors of the leaflet, to adding the extra flaps to provide more valuable space so I can include my message and context aswell as the visuals. 

The only constriction of the leaflet was it could be no larger than 35.3 cm by 25cm to ensure it would fit through a letterbox. This is what inspired me to start adding the flaps rather than just making it larger, as them in themselves will engage the secondary school students more as it will appear smart and well thought-out to reveal the information to them at the right time, once they've viewed the imagery used first.

I began to think about how I was to print onto the net, and as things were going to get folded over, those sections would need to be flipped appropriately so once assembled it was all upright. I started to get confused by trying to work it out so I created myself the A4 printing guide to my leaflet. Where I could state to myself what would need to be printed on this section of the leaflet and if it needed to be flipped to account for the folding over.  

All of this would fit on an A4 sheet with the net measuring 297mm x 186mm however on InDesign once I've added bleed lines it will need to be printed on A3 stock and then trimmed to allow for errors.

I was looking at the A3 stocks available in the print room and the gsm's available were 100gsm = too thin and flimsy to hold up as a leaflet, 300gsm = too heavy so difficulties with folding, and then 200gsm = which did prove to be just right. I tested that it folded well and even sampled the scorer on it and then the bone folder to ensure the weight of the paper will still allow a precise fold. It did so I will continue to print on A3 matte 200gsm paper.

The next step is to go out and take my photographs so I can began structuring the layout on InDesign.