Time scale : Ongoing
(main identity aim for 2-3 weeks)
(further direction ongoing)
Brief : Create an expressive and engaging identity for a new design inspiration blog online. Develop this into an ongoing discussion of inspirations and also a means of building bridges and starting conversations with artists and designers which I look up to and admire. As well as a platform to expose my own work as well as friends.
Background : There are many platforms online already doing this or something very similar, so how can they be taken into consideration to ensure success but at the same time - developing it into something original? How can the various content be communicated differently? - not just through artist features, interviews and discussions. How can the social platform be used to enhance audience reach and interactivity through the tone of voice and visuals offered?
Target audience : The design community in general.
This will naturally become more specific to certain disciplines, e.g. motion and illustration - my main focuses
Mandatory requirements : An expressive brand identity which represents the blog / brand. Then continuous discussion of inspirations including regular submissions of my own work to start building confidence and online presence.
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