603 - Brief 03 - Business Cards

With the brand identity now confirmed and looking sharp, it was time to produce some physical business cards which we can give out when networking but also as we go round on our travels
- considering how in other projects I have made use of more digitalised handles for communication through emails - this isn't as demanding in this project, especially as we are travelling as we need to consider how the people will be engaging with on our journeys may not have easy access to the web or a digital platform.
- Need to ensure we have physical copies of everything to communicate who we are and what we do..

Options:

Inspired by my experiments in other projects I am very keen on the clarity that comes with this layout. Having each piece of information assigned to its own side of the card invokes some interactivity with the card - having to spin it and turn your head, but at the same time it clearly presents each singular piece of contact information with the bold logo linking everything back in the centre.

This partnered with the logotype duplicated on the back..

Began to consider how I could carry this interactive concept of having to turn the card in order to retrieve the necessary information into my next experiment.

This time keeping the centre clean and aligning text into the corners more. This then means I had to include the website URL on the front of the cards breaking it all up a bit whilst prioritising the contact information.








Tried out how I can keep all the content restricted to just the back of the card by doubling up the info...



Some feedback from a peer suggested to me how I needed to consider the hierarchy of information in a bit more detail - as it is too spread out now and random.
He suggested how by moving the initial contact details like the phone number and email to beneath the name and title, it presents the most important and useful information straight away after the name. This can then allow for the logo to go in the top left being the first thing your eyes naturally meet, then allowing your eyes to smoothly navigate from left to right through the other information - also freeing up some negative space, which makes the content on layout feel more impactful and considered.

Final: with the finalised logo

Mockups / Print: