I have decided to only animate 3 of the final 5 for use online/digital billboards/etc and then use all 5 as printed media for broader distribution.
The kitchen scene -
Considered animating the plant in the window too but decided against it as it took away from the focal points of their devices.

The Couple scene -

Once on After Effects too I made use of a mask on the screen of the phone (trkmatte) - this allowed me to layer a continuous scrolling effect to the screen in-sync with the timing of the thumbs scrolling...
The Bedroom scene -
It simply required adjusting the opacity of the whole composition in-sync with the phone screen flashing on and off. As previously discussed I then experimented with how the fan can spin to create that extra subtle movement which so effectively draws people in (subtle movements mimic reality)
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