504 - Design for Screen - Uber

Uber is now the most successful worldwide taxi/private driver service, and I do use it the app quite frequently. They have recently released a new update to it which boosts user experience even further aswell as ease of use and efficiency. Their product and design team described the makeover as a necessary overhaul, as the pile of options Uber has added over time have cluttered the experience and machine learning has given them a more robust ability to predict what people want.
Here are some screenshots of me sampling the apps features to take inspiration..

It’s streamlined. Uber is going back to black on the logo, getting rid of the old opening animation on the loading screen, replacing it with the plain logo which eventually expands out to the main page..
A primary theme of the update, which Uber has been working on for most of the year, was to “shave every millisecond possible” off the experience, says product manager Yuhki Yamashita, and give the app a simpler feel.

App opens to this page, giving you your exact location pin-pointed on the map, at the bottom is a quick go-to button for most likely destination in-sync with recents and your calendar. Also now instead users will be asked “Where to?” instead of where you are - as about half of people who open the Uber app don’t actually adjust the pin that immediately makes a best guess about where they are. The GPS gets better as it used more, improving the accuracy of that guess and lessening those awkward instances when a rider and driver can’t locate each other.
Also you can see the burger icon top left for the main menu, and then on the right hand side of that main search bar is an icon which enables you to change the scheduled time you want the uber to arrive at - making future bookings an easier possibility.  This reflects how all the main purposes of the app should be obvious and easily available at your finger tips upon opening it, to maximise ease of use and user experience.

By pressing the hamburger icon, the menu list comes out from the side, giving you account options, payment options, a track of your recent trips to easily reflect on and then a promotion section to encourage you to share winning you free rides and offers on the app. Also essential settings and help bars.

Quick and easy breakdowns of chosen payment methods - can apply this to the Bike scheme including explanation of how prices work in relation to duration.

Efficient breakdown of past trips - visualised route on the map, price and date/time
Also keeps track of scheduled rides for the future aswell

A nice promotion tab, which encourages you to share the app to earn free rides

Can set home and work locations for quick and easy selection for the future, including a section to keep track of families accounts and payment methods - e.g. for parents & kids 

Clearly organised dial to alter scheduled date and time

Upon beginning to type your required destination it starts offering most appropriate search results enabling you to quickly select the location; aswell as being able to adjust pick up points (including automatically setting it to your current location)

At this stage, it mocks-up the most efficient route on the map from your location to the destination, giving reference to the time the journey will take. But now there will be no more guesses about price; the updated app will be giving riders information about the cost of a trip up front, as well as estimated arrival times for UberX, UberXL and premium/exec options. That way users can comparison shop between those options, seeing if the money they’ll save outweighs the time they’ll lose if they choose to share the ride with others.

Nice little illustrations and slide through options of Uber Cars available to you in your city

Final confirmation stage before finding a driver, finely adjusting the pin to your location. Pickups will get smarter too. They have introduced pickup suggestions - visuals that tell riders precise spots to stand on this street corner or that one to better connect them with their driver. Uber will use machine learning to offer these as options “all around the world,” says Yamashita, in pursuit “of the most stress-free pickups.” 
Say you’re inside a mall: there might be four suggested spots for you to stand, depending on where you plan on exiting. Icons on the app will also be coloured to match the driver’s car.

They have introduced the new “Uber feed.” Once you’re in the car and on the move, rather than offering only a map for riders to look at inside the app, there will be a feed that will contain content from Uber and third parties. A finer refinement of how to consider user experience and interactivity with the app!

Source - http://time.com/4554138/uber-app-update-2016/