Studio Practice: 503 - Individual Practise

Intro to Responsive Module...
- To work cross-course, cross-disciplinary.
- Focused on live competition briefs - all current, to reflect the demands of creative industries now

Studio Brief 01 - Individual Practise - pick a range of competition briefs appropriate for my practise. Explore content, processes, products & techniques that will help define my creative ambitions.

Different Ways of Researching to make my entry the most informed and appropriate for the Penguin Books brief:
- History of Penguin - start from the beginning
- Research the authors and what influences them so my work is considered - oringinal intentions, themes.
- Read book reviews to gain insightful knowledge from users
- Look at judges background - how to impress them
- Past brief responses - winners and rejected entries (learn from them, trends)
- Year of publish - design style/movement related, typographical?
- Identification of a unique approach - target audience, current cover trends, competitors
- Ambiguous visual responses - read book (for insight), identify obvious response.

Reviewing past YCN 15/16 Shortlisted Projects & thinking about their creative process...

Fedrigoni brief by Charlotte Payne, Chris Seaborn & Liz Wells
Brief: Design a marketing tool to promote the new Fedrigoni range of uncoated black papers and boards: Sirio Ultra Black - one of the darkest papers on the market.

Concept: A direct mail piece showcasing the first manned descent into the Marianas Trench - the deepest point in the world’s oceans, and the darkest place on Earth. The package includes a laser cut representation of the Trench, a detailed fold-out poster and a journal documenting the descent, which can act as the main paper sample exhibiting printing qualities and other finishes.
The piece allows links to be made between the historical event and the paper’s qualities and weights. Not only does it demonstrate the potential of what can be done with the paper, with techniques such as embossing and foiling, but also inspires the designer, encouraging a sense of curiosity and discovery.