I'm now at the stage of print testing the publication, analysing the outcome, asking for feedback and then making the adjustments ready for final print.
It did take me a while to get the settings right for the first couple of prints as they were coming out the wrong scale and order, etc! Once I had the settings correct I printed it out on some standard 70gsm plain stock paper, just to provide me with a sample to get some feedback on...
Straight away I could see numerous little problems which could be easily solved, such as spelling errors and extra bits of bleed in places. After asking around the target audience of various 1st year design students and also for some professional opinions I was able to see what needed to be adjusted.
Firstly, I had forgotten to number each page making the contents almost useless.
After stapling the spine, I could see how it wasn't a very efficient way of binding my publication, especially when I started to print out onto thicker gsm paper. It was even suggested to me by a tutor that I try a saddle stitch bind so this confirmed it was what I was going to do for the final versions.
As I gave people the ability of viewing the publication on white stock rather than coloured, I gave them the option of which they would prefer. Nearly all said coloured stock would appear most gripping and consistent with the rest of the colour scheme.
Finally the aspect which required the most attention was the front cover. The majority were very keen on the style of design used and felt it did cleverly communicate figure and ground. Also it could continue to be applied into a series of guides for each design principle! However as you can see from the image above, irregularities in the type appear and attention is drawn to it now it has been physically printed. I experimented alot with the kerning and placement of the type on the cover, as through the overlap of colour I was trying to create a visual example of how figure and ground can different communicate things (based on perception). Through trying to overlap the left side of the O it appeared too irregular with the rest of the word, as the other letterforms are equally kerned. I would have to either overlap both sides of the O (which could potentially appear even more irregular) or just remove the overlap and have it appearing normally...
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