21 / 01 / 16
The Christmas task (Study Task 3) involved us watching an old public information video and analysing the key features of it in terms of design and context. This prepared us for Studio Brief 02 as we have had to create a Public Information Leaflet involving key facts and details, and stats and figures communicating the importance of whichever video we chose to analyse.
I chose the roadside safety video titled 'Closer To The Edge' which, in a very vibrant way, stressed the importance of checking both ways when crossing the road (see blogpost). So using the information I had to create my leaflet and satisfy the Message/Content and then pin it to a particular target audience. The target audience we chose (influenced by the video) thus affected what kind of tone of voice we would use to communicate the information. As younger children require more visuals than facts, I had to find the middle-ground to sufficiently engage my target audience. I chose to focus my leaflet on secondary school students so I could focus on the visual element, but still support it with text. This did mean I had to actively change how I would communicate the information to engage my target audience of 11-16 year olds.
To start the project we began in groups discussing our possible routes and ideas. Based on the video I watched, I questioned if I should try and similarly meet the target audience through using lyrics from a current popular song to make it more engaging for kids. This proved not to be my strongest idea as we went onto discuss how I can take from the colourful style in the video and manipulate/update it to engage the kids through a more clean, vectorised, modern style. Thus I can experiment with a more clean, modernist style whilst simultaneously engaging kids to be safe by the road and also encourage them towards design!
The first session left me with many starting points, involving more interactive ideas such as tabs and folds and also the simple recommendation to look at past/present roadside safety leaflets. I found loads of examples but they were all quite boring in appearance and not very engaging. They were either completely un-engaging for kids and more aimed at older ages, or completely child-friendly, involving loads of cartoon characters, etc.
I decided I wanted to find this balance for secondary school students and create a leaflet which displays clean design and engaging images, whilst still having text in it which kids will actually read and identify with.
Our groups focus went onto thinking about how we could actually involve folds to create the basis for our leaflet. The obvious 'opening doors' leaflet idea came about but I started to think about how I could adapt it to Roadside Safety and produce something new and fresh out of the so common leaflet folding technique. I noticed how when you open the doors it creates one large spread and began thinking about how a panoramic image could fit into that space.
I chose the roadside safety video titled 'Closer To The Edge' which, in a very vibrant way, stressed the importance of checking both ways when crossing the road (see blogpost). So using the information I had to create my leaflet and satisfy the Message/Content and then pin it to a particular target audience. The target audience we chose (influenced by the video) thus affected what kind of tone of voice we would use to communicate the information. As younger children require more visuals than facts, I had to find the middle-ground to sufficiently engage my target audience. I chose to focus my leaflet on secondary school students so I could focus on the visual element, but still support it with text. This did mean I had to actively change how I would communicate the information to engage my target audience of 11-16 year olds.
To start the project we began in groups discussing our possible routes and ideas. Based on the video I watched, I questioned if I should try and similarly meet the target audience through using lyrics from a current popular song to make it more engaging for kids. This proved not to be my strongest idea as we went onto discuss how I can take from the colourful style in the video and manipulate/update it to engage the kids through a more clean, vectorised, modern style. Thus I can experiment with a more clean, modernist style whilst simultaneously engaging kids to be safe by the road and also encourage them towards design!
The first session left me with many starting points, involving more interactive ideas such as tabs and folds and also the simple recommendation to look at past/present roadside safety leaflets. I found loads of examples but they were all quite boring in appearance and not very engaging. They were either completely un-engaging for kids and more aimed at older ages, or completely child-friendly, involving loads of cartoon characters, etc.
I decided I wanted to find this balance for secondary school students and create a leaflet which displays clean design and engaging images, whilst still having text in it which kids will actually read and identify with.
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| The very popular and child friendly Hedgehog Roadside Safety Campaign |
This lead me onto my idea for the leaflet...
I wanted to be clever with the sudden exposure of a pano when you open the leaflet up, so decided I would have the same image on the outside doors as what becomes visible when you open the leaflet however now its spread open it reveals the two sides of the pano you were missing. The initial image will be looking across a road to an 'objective' on the other side. The objective could be a friend or a shop or something, none the less something you want to get to. I will embed text into the image somehow drawing the readers attention to the objective and the fact you want to get there. Upon opening the leaflet up the text will change on the new image and say 'BUT WAIT, CHECK BOTH WAYS FIRST!' and then when you do, the pano reveals a car racing towards you. This part of my leaflet is highly visual so I then I had to start thinking about where I would have my message and context. I simply structured into the net of the leaflet two flaps which would reveal type beneath, so in the dimensions I am able to communicate info aswell...
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