- I tried to consider how this would be specifically aimed at a more creative audience, versus the research and knowledge I had already gained from building a platform on Facebook and Instagram through the AV8 Project.
- The whole initial mission statement of Visual Stimuli was to start building my everyday inspirations as a collection to be inspired by when starting new projects, this naturally results in re-posting artists content as a means to building bridges with these creatives and start conversations with who I am influenced by. Thus slowly building a creative inspiration platform which could later potentially be developed into a platform for my own work too.
WAYS TO CREATE A MORE ENGAGED INSTAGRAM AUDIENCE
Creating an engaged community is crucial as bloggers and business owners. After all, our followers are who make our Internet lives possible — they become our biggest supporters and clients, and sometimes, friends.
1. STUDY YOUR FOLLOWERS
First things first, know who your audience is. Beautiful photos and witty captions will do you no good if your audience is not present to receive it. One of the best tools in knowing more official stats about your followers is Iconosquare. This awesome website links to your Instagram account and gives you information on when your audience is the most active, which photos are most liked, and what your audience comments on the most. Here’s an example of Iconosquare’s graph, showing when audiences are most active:
Iconosquare’s statistics can be really useful because they help you see if there’s a disconnect between you and your followers about what or when you post. Iconosquare can help you create an Instagram plan that feels good to you and gives your followers what they want to see.
2. ASK QUESTIONS
People like to know that you value their thoughts and opinions. The best way to create an engaged community is to engage!
- Ask followers how their day is going.
- Take a photo of what you’re working on and ask them for their opinions.
- Share about your upcoming summer trip and see if your followers are headed anywhere, too.
- Anything to get them talking.
Additionally, if you’re traveling, ask your followers if they’ve ever been there and what recommendations they have for you.
3. FIND SOMETHING THAT WILL SET YOU APART
Just as there are millions of bloggers, there are millions of awesome Instagrammers. Set yourself apart from the rest and offer something of value to your audience. If you’re a food blogger, perhaps you can share a super quick dinner recipe that you wouldn’t normally share on your blog. Are you knowledgeable about a certain business? Why not share a quick business tip every day?
Give your audience a reason to return to your account. Very much like blogging, being consistent and knowledgeable on Instagram can lead to great success and an interested audience.
4. CREATE A CONTEST OR CHALLENGE
Invite people to be a part of your Instagram world by creating a challenge. This will expose your account to a lot of new eyes, help you get to know your audience, and create a little buzz around you and what you’re doing. Instagram actually makes it pretty easy to run quick contests that will build your following and increase engagement. The only limitations are your own creativity. Think about what you’re trying to get out of a contest and then consider your options. Here are a few different types of contests you might want to consider:
Like contests are one of the easiest to host. These simply ask users to like your photos in order to enter a contest for a prize of your choosing.
Comment contests ask followers to do slightly more work, by commenting on your photo in order to enter the contest. These contests are often framed as “Tell us why you want to win this prize” or “tag three of your friends.” Asking your followers to comment or tag other Instagram users will provide you with awesome feedback as well as direct new traffic to your business’s Instagram account.
Regram contests ask those users who want to enter your contest to regram an image, tagging your business or branded account. This way, an image of your choosing will be shared with not only your followers, but the followers of your followers. #followerception.
Photo Challenge contests are a really popular type of Instagram contest. They tell users who want to enter to post one of their own photos on their personal accounts, using specific hashtags. This past summer, men’s underwear company MyPakage held an Instagram contest asking their followers to share photos using #permissiontoplay. They explained that they were granting permissions “... to get out of class, permission to complete life goals, permission to leave your daily routine… Permission To Play.” Soon, the contest gained speed as followers (new and old) shared photos of “getting out there and being awesome.” Even after the contest ended, Instagram users have continued to use the hashtag, which has garnered over 7,200 posts.
5. USE INFLUENCERS
If you’re looking to increase your visibility, consider reaching out to other influential Instagram users and accounts. These days, social media influencers are like modern-day celebrities. Collaborating with influencers will help increase your reach, brand awareness, and show people that you’re paying attention to trends.
One of the more important aspects of successfully partnering with influencers is by choosing people that are the right fit for your brand. Keeping in mind who your audience is, you want to find influencers who have more than just a big following; you want to find the influencers who have the right following. The best influencers for your Instagram marketing strategy will be the people who resonate with your target audience and drive engagement amongst that community.
Reaching a large community is only valuable if you’re also able to create solid engagement. Look beyond follower numbers and hone in on influencers who drive a huge amount of interactions. Partnering with those who are already creating high engagement means that you will be able to be part of a conversation, instead of trying to take one over or start your own from scratch.
6. USE RE-GRAMMING
One of the most powerful ways to engage your Instagram followers is to turn to them for user-generated content. Regramming—the practice of posting a photo from someone else’s Instagram account to your own, along with appropriate credit—is one of the easiest and most effective means of engaging your audience. The photo’s creator gets a personal shout-out from a brand and increased exposure through their network. As a brand, you prove to your audience that you’re paying attention to them, and are willing to share their content.
If one of your favorite brands likes your photo enough to actually share it on their feed, that’s something most people will get excited about. It creates a sort of mutually beneficial relationship, and can turn a casual fan into an ambassador for your brand. Plus, it helps you fill your feed with great photos while saving you the time it would take to go out and shoot them yourself.
Seeing these regrammed photos will likely prompt your other fans to start sharing more, ideally creating a cycle of available UGC for you to use. But how do you encourage fans to share their photos with you in the first place? Some tips for attracting UGC on Instagram include:
Having a compelling branded hashtag that encourages user contributions
Organizing a photo contest through Instagram
Staying on top of your tagged images
Encouraging photo submissions during branded live events
7. CAPTIONS THAT PROMPT DISCUSSION
Far too many brands treat the Instagram caption as an afterthought. Yes, Instagram is a visual social network and the photos matter most, but your caption is valuable real estate that you can use to prompt further engagement.
A good caption, believe it or not, probably won’t be just a few words. The best Instagrammers in the world tend to tell a story, ask a question or use fun hashtags or emojis. Spending time carefully crafting the perfect caption will bring your image to life and help your followers relate to you and your content.
Find a consistent voice. Make your life easier by coming up with some soft guidelines, such as adding a date or timestamp, or posting fitting lyrics. Are you a storyteller who writes a paragraph or do you like to use share prompts that encourage your followers to do the talking? Finding your personal voice is important and will help you when dealing with writer’s block in the future.
8. COMMENT!
Monitoring what your followers are saying about the photos you post, both positive and negative is a big part of engaging your audience. Thank people for kind comments, or for tagging their friends. Actually respond to comments where people ask you questions about the photo, or about your business.
By taking the time to acknowledge them, you prove that you care about what they have to say. It doesn’t take long, but answering comments, questions, and concerns that pop up in your Instagram feeds also creates a strong brand loyalty and shows that there is a real person behind the images.
Invite people to be a part of your Instagram world by creating a challenge. This will expose your account to a lot of new eyes, help you get to know your audience, and create a little buzz around you and what you’re doing. Instagram actually makes it pretty easy to run quick contests that will build your following and increase engagement. The only limitations are your own creativity. Think about what you’re trying to get out of a contest and then consider your options. Here are a few different types of contests you might want to consider:
Like contests are one of the easiest to host. These simply ask users to like your photos in order to enter a contest for a prize of your choosing.
Comment contests ask followers to do slightly more work, by commenting on your photo in order to enter the contest. These contests are often framed as “Tell us why you want to win this prize” or “tag three of your friends.” Asking your followers to comment or tag other Instagram users will provide you with awesome feedback as well as direct new traffic to your business’s Instagram account.
Regram contests ask those users who want to enter your contest to regram an image, tagging your business or branded account. This way, an image of your choosing will be shared with not only your followers, but the followers of your followers. #followerception.
Photo Challenge contests are a really popular type of Instagram contest. They tell users who want to enter to post one of their own photos on their personal accounts, using specific hashtags. This past summer, men’s underwear company MyPakage held an Instagram contest asking their followers to share photos using #permissiontoplay. They explained that they were granting permissions “... to get out of class, permission to complete life goals, permission to leave your daily routine… Permission To Play.” Soon, the contest gained speed as followers (new and old) shared photos of “getting out there and being awesome.” Even after the contest ended, Instagram users have continued to use the hashtag, which has garnered over 7,200 posts.
If you’re looking to increase your visibility, consider reaching out to other influential Instagram users and accounts. These days, social media influencers are like modern-day celebrities. Collaborating with influencers will help increase your reach, brand awareness, and show people that you’re paying attention to trends.
One of the more important aspects of successfully partnering with influencers is by choosing people that are the right fit for your brand. Keeping in mind who your audience is, you want to find influencers who have more than just a big following; you want to find the influencers who have the right following. The best influencers for your Instagram marketing strategy will be the people who resonate with your target audience and drive engagement amongst that community.
Reaching a large community is only valuable if you’re also able to create solid engagement. Look beyond follower numbers and hone in on influencers who drive a huge amount of interactions. Partnering with those who are already creating high engagement means that you will be able to be part of a conversation, instead of trying to take one over or start your own from scratch.
6. USE RE-GRAMMING
One of the most powerful ways to engage your Instagram followers is to turn to them for user-generated content. Regramming—the practice of posting a photo from someone else’s Instagram account to your own, along with appropriate credit—is one of the easiest and most effective means of engaging your audience. The photo’s creator gets a personal shout-out from a brand and increased exposure through their network. As a brand, you prove to your audience that you’re paying attention to them, and are willing to share their content.
If one of your favorite brands likes your photo enough to actually share it on their feed, that’s something most people will get excited about. It creates a sort of mutually beneficial relationship, and can turn a casual fan into an ambassador for your brand. Plus, it helps you fill your feed with great photos while saving you the time it would take to go out and shoot them yourself.
Seeing these regrammed photos will likely prompt your other fans to start sharing more, ideally creating a cycle of available UGC for you to use. But how do you encourage fans to share their photos with you in the first place? Some tips for attracting UGC on Instagram include:
Having a compelling branded hashtag that encourages user contributions
Organizing a photo contest through Instagram
Staying on top of your tagged images
Encouraging photo submissions during branded live events
7. CAPTIONS THAT PROMPT DISCUSSION
Far too many brands treat the Instagram caption as an afterthought. Yes, Instagram is a visual social network and the photos matter most, but your caption is valuable real estate that you can use to prompt further engagement.
A good caption, believe it or not, probably won’t be just a few words. The best Instagrammers in the world tend to tell a story, ask a question or use fun hashtags or emojis. Spending time carefully crafting the perfect caption will bring your image to life and help your followers relate to you and your content.
Find a consistent voice. Make your life easier by coming up with some soft guidelines, such as adding a date or timestamp, or posting fitting lyrics. Are you a storyteller who writes a paragraph or do you like to use share prompts that encourage your followers to do the talking? Finding your personal voice is important and will help you when dealing with writer’s block in the future.
8. COMMENT!
Monitoring what your followers are saying about the photos you post, both positive and negative is a big part of engaging your audience. Thank people for kind comments, or for tagging their friends. Actually respond to comments where people ask you questions about the photo, or about your business.
By taking the time to acknowledge them, you prove that you care about what they have to say. It doesn’t take long, but answering comments, questions, and concerns that pop up in your Instagram feeds also creates a strong brand loyalty and shows that there is a real person behind the images.
No comments:
Post a Comment