603 - Brief 01 - Summary & Development of Streams

This blogpost will reflect on my ongoing and developing approach to the social media outputs of the page. It will consider how my tone of voice may or may not have adapted to the audience over time, and it will consider the success of the content we are sharing dependent on the engagement and timings of this interaction. 

Upon properly starting the streams, with the full GoPro and capture card set-up I began creating the formula to my social pages.

This included sharing the event flyer a day or two before the event to begin building the hype to our audience - sharing it on the necessary pages and groups to get it in-front of they eyes of the correct audiences who would want to engage with this genre of content. 

In terms of tone of voice, I did try to keep it very official and professional, similar to that of Boiler Room which is appropriate for all audiences (not just the underground and quite urban dance music industry)

with deliberate focuses going towards the promotion of each DJ and what they are offering the platform.

On the day of the stream I would begin sharing the artist profiles of each artist readying to play on the evening at intervals throughout the day dependent on how many will be playing.

Providing the audience with some background and context of who they are - with links to their socials. 

The approach to this style of writing was to be quite conversational, but then allow the DJ to represent themselves through their own written profile - deliberately focusing on past, present and future plans for their practise.

The reach of these posts are more so reliant on the DJ sharing the content themselves and getting interactive with their own audience. As the audience of the page itself was still quite small at this stage and relied on the culmination of everyones various backgrounds to start building it up.

I ensured I was continually sharing the flyers during the build up to keep the hype going and remind people of what is about to go down! 

This is where the idea of behind the scenes interaction came in for the viewers, which proved successful later on especially once we adapted ourselves to the Instagram platform for exposure too.











I then developed a template for each stream to ensure we were encouraging people to engage and tell their friends - aswell as an obvious focus on promoting the DJs on offer.




It was also important we were willing to comply with any copyright infringements if necessary so a Disclaimer was included.

Due to our thorough monitoring throughout the stream - ensuring we were sharing it in the right places and inviting the right people to the stream, as well as updating information in the comments and replying and interacting with the audience in the right jokey way we could conclude the first one as a great success! Racking up nearly 2k views and reaching nearly 6k people overall! Was clear we had the professional set up and approach, we just needed to ensure the content was consistent and just as engaging and fresh.

Next step was continue to engage the new fans - we put out a photo album of slick film photographs showing off what went down behind the lens. Also applying this content across our personal socials and the instagram page too. 

Whilst constantly prompting people to the URL of the actual stream to watch it back at any time.

Nice consistent collection of professionally shot photographs summarising the stream - all with the AV8 watermark present to push the brand out there on any medium it was being shared to.

Continued pushing the weekly content

- consistently comparing back to previous streams to encourage people to engage with the current content available during the build up to the next live stream.

Continuing with the more reliable professional personality, creating this trustworthy image in the audiences head of who AV8 are - a group of well-educated music enthusiasts pushing quality music content for everyone to enjoy!

The motion flyers continued getting good feedback - effectively attracting people to the page through a more interactive medium which effort has obviously gone into. 

Artist Profiles were definitely a good idea and also got good feedback from the DJs as they felt it gave them their stage to present whatever they wanted about themselves and create that image of them as a professional DJ who is serious about or not so serious about what they are doing! Whatever floats their boat!












For the next stream we properly began pushing the interactive nature of the green-screen. Deliberately trying to push in the audiences faces how people just like them have decided what is going on on the screen behind us - and how they can do the same if they simply submit anything they want!

This stream was successful but not as much so as the last, as it did reflect to us how whilst we are still small and quite unknown, we are very reliant on the artists getting featured to share and get their own audiences involved with the content as much as they can, otherwise their niche genre of music is harder to be appreciated. Nevertheless it gave me that little bit more experience with the software and I was getting everything setup much more quickly and precisely.

Started introducing how we can interact and involve ourselves with another creative discipline. 

We began pushing the idea of getting guest photographers to come in and photograph the stream, allowing for another new medium of exposure for another genre of creative people - we were effectively and slowly broadening our banks!

I still had to make sure I was reminding the audience of what is to come, to keep the hype and interaction going... Whilst also promoting our other platforms as much as we can too.

Engagement started to increase again as we brought on an act from Manchester. I continued to push the use of the green-screen and interactivity surrounding this shouting out the new submissions. I began to see how getting a microphone could provide us with another medium of interaction with the audience. Actually shouting out the viewers and answering questions in the comments to ensure the audience do not feel neglected during the stream.

Naturally, as we encounter certain obstacles I got much better at communicating these in an interactive way through the use of gifs and informal language. It was informative yet forgivable! 

Still consistently reminding the viewers what not to miss!