Nomaphobia - is defined as fear of being without your phone, a combination of the words no, mobile and phobia. An example of nomophobia is what someone feels when they travel internationally without a working cell phone.
Using the online polling service OnePull, SecurEnvoy found that 66% of the 1,000 people surveyed in the United Kingdom say they fear losing or being without their phone. Just four years ago a similar survey found that only 53% of people suffered from nomophobia (no-mobile-phobia)
This is a popular and growing fear to have, reflecting how we are too dependant on our phones, even if it is just a means of safety when travelling.
I looked into the various already existing campaigns/organisations who are encouraging similar things that I want to. I could not find anything called Blackout - but I found some useful alternatives. I thoroughly enjoyed reading through their mission statements and looking at how each of them approach it slightly differently.
- (formerly TV Turnoff Week and Digital Detox Week) is an annual event where children, families, schools and communities are encouraged to turn off screens and "turn on life."
Instead of relying on television programming for entertainment; participants read, daydream, explore, enjoy nature, and spend time with family and friends. Over 300 million people have taken part in the turnoff, with millions participating each year.
- they partnered it with book week which is a clever technique to get more people involved
Do you have multiple cell phones? Take your iPad to the beach on vacation? Ever find it hard to get through a conversation without posting an update to Facebook? Is your computer always on?
We increasingly miss out on the important moments of our lives as we pass the hours with our noses buried in our phones, chronicling our every move through social media and shielding ourselves from the outside world with the bubble of “silence” that our earphones create.
If you recognise that in yourself – or your friends, families or colleagues— join us for the National Day of Unplugging, sign the Unplug pledge and start living a different life: connect with the people in your street, neighbourhood and city, have an uninterrupted meal or read a book to your child.
The National Day of Unplugging is a 24 hour period – running from sundown to sundown – and starts on the first Friday in March. The project is an outgrowth of The Sabbath Manifesto, an adaption of our ancestors’ ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors, and connect with loved ones.
With traditional family values under constant attack from modern day living and a variety of mental, physical and emotional issues stemming from technology overuse it’s no wonder that people of all ages have never been more desperate to find ways to get a handle on theirs and their families digital habits and get some boundaries in place.
National Unplugging Day, is a day of celebration and fun. It’s a day where we urge everyone to come together and release their inner child and break free from technology to re-connect with themselves and those they love.

"Get involved in a scientific experiment in the name of sleep."
In our technology-driven world, most of us probably don’t really stop to think about how much technology we use every night. Whether it’s binge-watching a show on Netflix or reading a couple chapters of a book on an eReader or iPad, exposure to bright screens right before bed has become a norm.
Just how much does screen time affect our sleep schedules? There’s plenty of research that weighs in on the issue.
A 2014 study found that using eReaders or other light-emitting electronic devices for reading, communication, and entertainment, have serious implications on sleep — using the devices before bedtime prolongs the time it takes to fall asleep, surpasses melatonin levels, delays the circadian clock, decreases the amount of sleep, and reduces alertness upon waking up in the morning.
Overall, the researchers concluded that using light-emitting devices before bedtime has biological effects that perpetuate sleep deficiency, which can have negative impacts on performance and health.
According to the 2011 Sleep in America Poll conducted by the National Sleep Foundation, the results show that about 90 percent of Americans report technology use in the hour before bed. Overall, television was the most popular choice, but young adults were more likely to use cell phones.
So, the challenge...
Scandinavian insurance company 'If' has launched a sleeping campaign to challenge people to turn off their electronic devices at 10pm every night for 2 weeks.
This means no cell phones or tablets, no eReaders or laptops, no Facebook, Instagram, Twitter, Snapchat, Youtube, you name it. Anything with a light-emitting screen that’s connected to the internet is off limits.
As Amat Levin, an employee of Forsman & Bodenfors, the advertising agency managing the campaign, explains in an email:
"TIRESOME FACTS
Too little sleep increases the risk of being involved in an accident, and about a third of all traffic accidents are sleep related. A car driver who has not slept in 24 hours has as bad reactions as a driver with alcohol in their system.
We take worse decisions if we sleep too little and several historical disasters such as the Chernobyl disaster was likely related to sleep deprivation.
If we sleep too little to weaken our immune system and we are more likely to get sick. Sleep deprivation is also a common factor in diseases such as heart and vascular diseases, diabetes and depression.
An adult needs about 7.5 hours of sleep per night, and it is only 5% survive with only six hours of sleep. We sleep today about an hour less per night than just 100 years ago.
One in three Swedes currently have trouble sleeping, and every fourth Swedish suffering from severe sleep deprivation.
SLEEP EXPERT HELENA KUBICEKS SLEEPY TIPS
We increasingly miss out on the important moments of our lives as we pass the hours with our noses buried in our phones, chronicling our every move through social media and shielding ourselves from the outside world with the bubble of “silence” that our earphones create.
If you recognise that in yourself – or your friends, families or colleagues— join us for the National Day of Unplugging, sign the Unplug pledge and start living a different life: connect with the people in your street, neighbourhood and city, have an uninterrupted meal or read a book to your child.
The National Day of Unplugging is a 24 hour period – running from sundown to sundown – and starts on the first Friday in March. The project is an outgrowth of The Sabbath Manifesto, an adaption of our ancestors’ ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors, and connect with loved ones.
National Unplugging Day in the UK specifically -
This year’s National Unplugging Day is held on Sunday 25th June 2017 and we are asking parents around the UK and beyond to pledge to #GoGadgetFree and spend the day from sun-up to sun-down without any technology.With traditional family values under constant attack from modern day living and a variety of mental, physical and emotional issues stemming from technology overuse it’s no wonder that people of all ages have never been more desperate to find ways to get a handle on theirs and their families digital habits and get some boundaries in place.
National Unplugging Day, is a day of celebration and fun. It’s a day where we urge everyone to come together and release their inner child and break free from technology to re-connect with themselves and those they love.
Turn off Your Electronics at 10pm for 2 Weeks If You Have What It Takes for the #OfflineOclock Challenge

"Get involved in a scientific experiment in the name of sleep."
In our technology-driven world, most of us probably don’t really stop to think about how much technology we use every night. Whether it’s binge-watching a show on Netflix or reading a couple chapters of a book on an eReader or iPad, exposure to bright screens right before bed has become a norm.
Just how much does screen time affect our sleep schedules? There’s plenty of research that weighs in on the issue.
A 2014 study found that using eReaders or other light-emitting electronic devices for reading, communication, and entertainment, have serious implications on sleep — using the devices before bedtime prolongs the time it takes to fall asleep, surpasses melatonin levels, delays the circadian clock, decreases the amount of sleep, and reduces alertness upon waking up in the morning.
Overall, the researchers concluded that using light-emitting devices before bedtime has biological effects that perpetuate sleep deficiency, which can have negative impacts on performance and health.
According to the 2011 Sleep in America Poll conducted by the National Sleep Foundation, the results show that about 90 percent of Americans report technology use in the hour before bed. Overall, television was the most popular choice, but young adults were more likely to use cell phones.
So, the challenge...
Scandinavian insurance company 'If' has launched a sleeping campaign to challenge people to turn off their electronic devices at 10pm every night for 2 weeks.
This means no cell phones or tablets, no eReaders or laptops, no Facebook, Instagram, Twitter, Snapchat, Youtube, you name it. Anything with a light-emitting screen that’s connected to the internet is off limits.
As Amat Levin, an employee of Forsman & Bodenfors, the advertising agency managing the campaign, explains in an email:
“We’re thinking of it as an experiment of sorts. What will happen? Will the people participating be bored? Will they lose followers on social media or even experiencing a harder time staying in touch with their friends? Or will they discover other things to occupy their mind, new ways of winding down and finding themselves waking up more well rested? The debate is ongoing.”
Turning off electronics at 10pm for 2 weeks doesn’t sound like too demanding of a task, but taking on the challenge could definitely turn out to be more difficult than it seems. Using technology before bed is likely a habit that’s become more ingrained in brains than we’d like to acknowledge.
Plus, who knows? Maybe completing the #OfflineOclock challenge will shock you with how unplugging from technology before bedtime transforms your sleep schedule. Perhaps the challenge may even lead you to a larger lifestyle transformation — what do you have to lose?

I had a look at their website to get a better idea (translated into English)
Turning off electronics at 10pm for 2 weeks doesn’t sound like too demanding of a task, but taking on the challenge could definitely turn out to be more difficult than it seems. Using technology before bed is likely a habit that’s become more ingrained in brains than we’d like to acknowledge.
Plus, who knows? Maybe completing the #OfflineOclock challenge will shock you with how unplugging from technology before bedtime transforms your sleep schedule. Perhaps the challenge may even lead you to a larger lifestyle transformation — what do you have to lose?

I had a look at their website to get a better idea (translated into English)
- It introduces the problem, then communicates and focuses it on the statistics surrounding sleep-related incidents not just in Sweden:
"TIRESOME FACTS
Too little sleep increases the risk of being involved in an accident, and about a third of all traffic accidents are sleep related. A car driver who has not slept in 24 hours has as bad reactions as a driver with alcohol in their system.
We take worse decisions if we sleep too little and several historical disasters such as the Chernobyl disaster was likely related to sleep deprivation.
If we sleep too little to weaken our immune system and we are more likely to get sick. Sleep deprivation is also a common factor in diseases such as heart and vascular diseases, diabetes and depression.
An adult needs about 7.5 hours of sleep per night, and it is only 5% survive with only six hours of sleep. We sleep today about an hour less per night than just 100 years ago.
One in three Swedes currently have trouble sleeping, and every fourth Swedish suffering from severe sleep deprivation.
SLEEP EXPERT HELENA KUBICEKS SLEEPY TIPS
- Social Media
Autorelaxed is a service that makes it possible to set up auto-replies for both Facebook and Twitter. You decide when the response to be activated.
- Blue light
The app Night Mode (Android) reduces the light from your screen automatically at night. If you have an iPhone, there is now a similar feature in the new operating system iOS 9.3 called Nightshift .
- Do not disturb
Use the " do not disturb " (iOS) and avoid being distracted by vibration and flashing. The setting can be scheduled for example 22:00 - 07:00.
DISCONNECT AT 10PM TOO!
Begin your new habit to avoid all types of screens after noon. 10pm on weekdays already tonight and invite your friends to do the same - the more people that do it, the easier it will be for everyone. Share this challenge with your friends here below."
Autorelaxed is a service that makes it possible to set up auto-replies for both Facebook and Twitter. You decide when the response to be activated.
- Blue light
The app Night Mode (Android) reduces the light from your screen automatically at night. If you have an iPhone, there is now a similar feature in the new operating system iOS 9.3 called Nightshift .
- Do not disturb
Use the " do not disturb " (iOS) and avoid being distracted by vibration and flashing. The setting can be scheduled for example 22:00 - 07:00.
DISCONNECT AT 10PM TOO!
Begin your new habit to avoid all types of screens after noon. 10pm on weekdays already tonight and invite your friends to do the same - the more people that do it, the easier it will be for everyone. Share this challenge with your friends here below."
Check out If’s video for the challenge below (its in Swedish & takes this factual approach - listing the sleep-related issues to better educate the audience in a shocking way):
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