Cut out approach - layering shaped paper to create the composition.


Experimented with how this idea of cutting out paper and layering up objects/other coloured paper behind can easily be adapted to type - still a traditional method?
Simply can cut holes in paper and overlay objects petruding out - the Headrow 'H' with the iconic green plants (consistent with cocktail bar and other identity)...

Looking at how I can combine image with strong type in an experimental way.


How I can approach it in terms of my developing practise with vectorised illustrations. I do want to experiment with something abit different with this brief, but it was definitely a possibility approaching it in this way - drawing the interior of Headrow in a perspective conscious way (develops on from the outline illustration of the exterior of the building from the flyer in the previous post)- Can work more similarly to the works of Tom Haugomat, but feels less sophisticated and more animated.


Can consider how I can combine the text with image, with a desaturated approach and putting it into two-tone to be experimented as a bitmap for screenprinting? - look into how this works.
- It effectively creates depth to poster by layering up different blocks of colour with desaturated images and contrasting type..
- Feels more post-modern and experimental however in relation to Headrows already established minimal stylistic approach.
- Also displaying more interesting way I could approach the type-setting.





- clever overlaid clipping masked text, still feels very minimal and enhances negative space.
Or I could be completely different and approach it putting its history at the forefront.
Focus on hand rendered signage reflecting the old cotton mill:

More western inspired, blackboard and chalk approach - focusing on what was specified in the reviews.. good range of drinks, etc:


Could develop this into a typographical response which features nice words from locals about the event space, this naturally could veer towards a more free illustration style perhaps?:


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