503 - Display Wizard - Generation of Ideas

With the size of the canvas for the banners paired with the amount of little images used to make up the mosaic, this really did not agree with my Mac's processing speed resulting in extremely prolonged loading times! But I hung in there!

Firstly I set up all the images, and then went about duplicating them to achieve the desired amount of mosaic pieces. This had to be readjusted numerous times throughout the process, as the images with finer details required smaller mosaic pieces - ask it acts like pixels in a normal image.

 My first overlaid image was the sunset over Hyde Park, I had to separate the layers of the shadowed buildings from the bright sky so I could apply different blending options to ensure the mosaic was visible on both halves.

 I started experimenting with the concept of having the main focal point of the image separate from the mosaic, adding emphasis. I did find the Darken and Multiply blending options here were too dark and took the character out of the image.

 I experimented with the reverse concept, eliciting how the potential student will be coming to fill the gap and become part of the community seeping through.

 To develop on from the previous trial, the background was made to overlay in more of a naturally vivid and bright way, which appeared very intriguing, yet too busy for the purpose of my promotional stands.

 Next, I looked at how this image could work. This experiment feeling too dark













I used a lighter overlay, which made the image more visible and approachable against the mosaic pieces..













..and then experimented with my idea of combining a geometric frame to separate mosaic from the focus area. 

I trialled a more suited position, yet I did not consider this a strong or pleasing enough response. I tried to imagine how I could partner in the typography around/within the geometric shape - but its random positioning put me off it

I was now onto experimenting with the photographs of the close-ups eyes. I trialled all of the overlay options to see which gave the best results for each image. 
I felt asif these ones did not provide enough depth or contrast on the detail within the iris. 

When using a more saturated, vivid approach it did feel much more developed and professional. 

I decided to better enhance the iris and differentiate it from the rest of the mosaic, I would raise it out of the mosaic. Making it more of a breath-taking composition which better grabs the audiences attention (iris below needs added contrast/saturation)...

 This development really does strengthen the overall compositions and adds the desired emphasis on the focal point of the image 
- better suited for when the type is added too.. "Up North we've got an eye for it!" draws in to the overall message much better.

Beneath is another beautiful composition...

 I chose to trial this image as its negative space leaves with the perfect area to begin experimenting with the type - something I will have to consider for when approaching the busy backgrounds in the other compositions

For the accompanying banner, I used images from the same shoots from Rob to trial a more consistent aesthetic. The concept behind this particular composition is a strong one, however it is not very attractive, considering this will be what I am representing the uni with!

 Another consistency experiment

 I began experimenting with the images of Josiah - he is a recent graduate from LCA's graphic design course, therefore fits the content perfectly. Not only will the composition celebrate people on the course currently through the mosaic, aswell as the photographical work of Rob, the fact the photography will also depict a recent and very successful graduate ties the concept together even more securely.

I am not keen on this particular composition, with it being one of the further zoomed out images, the size of the mosaic pieces were not small enough to depict enough detail through the rest of the background.

 This is definitely my favourite experiment from the collection of Josiah - although there is not much going on in the background making it appear as though he has been put straight ontop of the mosaic, the image provides the best angle leaving ideal space for typography to fit into the bottom section of the banner.

I was particularly fond of this one too, with the mosaic most effectively appearing to be piecing together the background. In terms of photography, it is the most considered composition through colour and style, yet I do not think it bears as much relevance as using Josiah for the smaller banner.













Feedback -  I took the experiments to a crit session to see if people agreed with the direction that I believed I should push the project in.
After explaining the concepts behind each, also going into detail about the possible content I have considered to go with each, the vast majority of the group were keen to see my further developments with the following...

The first allows for my consideration of advertising the extensive facilities we have available at the college, whilst the second is more geared towards showing off the heavily student populated area Hyde Park - where most students find themselves setting up camp for second and third year.

The eye compositions - this involved touching up the contrast and saturation of some of the raised iris', to really enhance this as the focal point of the banner, linking strongly to the tongue and cheek content which I plan to add alongside it. 
The first two reflect how it was suggested to me to add some shadowing to the left side of the nose, this to provide me with some depth, but also negative space for typography. However, I quickly realised after doing so that actual this area will be curving round to the back of the banner - as the guides on the mockups suggest!

Beneath are the obvious two strongest smaller banner compositions, the crit group agreed with my justifications of Josiah being the stronger justified concept, yet people were intrigued by the more detailed background mosaic of the second composition, and wanted to see it developed with type none the less.