To conclude the project, I gathered my points from the final crit and evaluated my performance and the outcome to the project.
For me, I do consider this project a success in terms of the fact I have produced detailed prototypes displaying the aesthetics and functionalities of my app in a way in which entirely considers the user and their experience that they will have with the product on-screen.
Upon reviewing the developed brand identity for the scheme in the final crit and referencing the psychology behind my colour choices, the energy it reflects is very fitting. Then the whole approach of inferring motion and efficiency as well as being in a clean, modern design style perfectly enhances what I am trying to impact onto the city - cleanliness and the consideration of the environment, whilst still encouraging the users themselves to lead a healthy active lifestyle. Which is constantly prompted throughout the app in terms of extra detailing such as calories burnt and emissions emitted. The response was very complimentary and people loved the whole justification behind it all!
The typeface was highlighted as being appropriate and it does feel current which is essential for the identity to attract this new era of modern, artistic mindsets which make up Leeds.
The development of the little animation does bring the scheme to life and make it feel approachable and attractive to the target audience as it is stimulating and very interactive. This is especially due to the personal touches such as the intro message regarding the current weather conditions, as well as the male/female character customisation and the way it welcomes you by name!
In criticism of my design process, I was faced with a frantic end to the project to get all the necessary material finished off and polished into mockups. This was down to the fact I wasn’t as planned with my time management as I was with my last project, which is definitely something I should’ve incorporated into the structure of this one. I think the fact the duration of the project mainly took place over the Christmas break did not help me here, however this is not an excuse. Because of this poor time management, it did not leave me sufficient time in the project to adapt the content within the app into a more simplistic, easy-to-follow interface which I did ideally want to have mocked up, to show various methods of interacting with the scheme for the less technological advanced sections of my target audience. Although the main population of this being students, the app does perfectly cater for their needs and the interface would need be necessary for their interaction. It was more focused towards newcomers/tourists to the city and the slightly older generations who would not have an account set up and simply want one-off use.
In reflection of the app itself it does run through very smoothly and simplifies the process of hiring a bike and then incorporating the bike stations into your route plan aswell as your final destinations - making it very functional as a means of transport, not just leisure activity. However, some of the pages within the Menu section can feel quite crowded with type and information. If I had time to re-visit this I would look to break this information up in a more digestable, visual way - incorporating more visual aids and light-grey backgrounds to keep viewers more engaged.
I discussed how the shortcuts for ‘home’ and ‘work’ addresses are customisable on the ‘account’ page, and how this feature would be visible upon searching for your destination; I feel that I do should’ve included a mock-up of this in action - showing the options being suggested to you before you begin typing your destination out.
Overall, I did thoroughly enjoy this project especially down to the fact I am now proficient in a new piece of software which has enabled me to have the potential of creating very professional prototypes of apps which can be forwarded onto developers.
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