Thursday, 3 November 2016

504 - Type in Context - Section 1 Set Up & Type Choice

So I could be more exact with the mockups and make progress forward with the project, I thought it was time to properly set up Section 1 on InDesign to better play with the layout with reference to grids and margins!

The documents dimensions as stated before are 100mm x 140mm on the red stock (red on screen below is just a representation not be printed*), I have made use of the 8mm margins with a 4x4 grid (3mm gutters) to help divide the page up for placement of type, covering the first 2 columns...


I planned how the kerning of the word 'Beograd' would be perfectly aligned to split the 'g' between sections 1 and 2 and then section 4 would feature the ending 'ad.' 
With this layout I can also include an introductory paragraph setting the scene of the book before you've even opened it.

This meant I now needed to be more specific with my choice of typefaces. For the mockups I had been using Caslon CP for the large 'Beograd', but for the smaller page type you can see I used Wellrock Slab. As I used this typeface in my publication last year I wanted some variation and I also wanted more experimentation with the larger type and they would need to match up nicely. I was pretty certain I wanted to feature a striking serif typeface which would reflect the more historical relevance of the photobook, giving it a more official, high-end photobook feeling (especially as I am planning on foiling that word). I initially listed out my favourite contenders for the main type, including different contrasting stroke weights and densities...


















The bottom few here include Harriet, Clarendon, Garamond, Lust, Mermaid and a few others.












Unsure where to go from here, I simply starting mocking up my favourites..

The Caslon CP partnered with the Wellrock Slab, very bold and eye catching, descender on the g is too condensed and want to find a matching pair of similar serif typefaces for titling and body text.

The Didot LT Pro, used for display and body text (different weights).. A bit too narrow for what I am aiming for.. want something more hard hitting
 I next tried experimenting with an outlined sans serif typeface, called BlackOut, to see how it would turn out when partnered with a classic serif typeface for the rest of the headings. I was aiming for a real hard hitting, official feel but it did not provide that for me
 Another experiment with the same outlined typeface but filled in this time to see if it make it feel more eye-drawing.
A beautiful serif typeface with lots of character, called Narziss Pro Cy. It is purely a display font, so can't be used for body text. Would need to partner it with something but ideally want them to already match. Experimented with that outline type as the smaller heading on section 1 but it doesn't look fitting at all.


Lastly, I tried out a new typeface I have recently downloaded. It's called Harriet and I have the whole family, allowing me to use the Bold style for the main title, then medium for the headings and then strip back to the normal or even thinned versions for body text. This typeface felt perfect because of this and it is not too condensed and squashed but still appears bold in form. Bold enough to be easily screenprinted/foiled.

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