504 - Design for Screen - 'Only' & Discussions

We had the pleasure of local design studio 'Only' coming in to do a talk with us regarding design for screen and their experience of the industry. 

"Only is an award-winning strategy and design consultancy helping organisations to use design to innovate and grow. In close partnership with brands, we identify new ways for them to connect with people. We help clients to articulate their vision and design the products, services and experiences that bring them to life.

Our approach to design takes inspiration from real people and has its ultimate goal in the clarification of purpose and meaning. By better understanding who we are designing for, we create experiences of real value."

Notes from the talk

You don't actually need to know how to code - you produce/pitch an idea for the external developer to build the brief based on your mockups

Digital Design is a primary way of consuming a brand nowadays 
- it's interactive
- here to stay, print vs digital
- constantly evolving

Their design process
1. Research
2. Wire-framing (Testing) - can either be a quick/easily accessible tester or they use proper external services for the big briefs (they suggested a website called Invision for website prototyping, but they use the expensive program Azure)
3. Design (the visual aspects)
4. Front End (working with developers) - work with an array of external developer specialists - they bring various partners in for the different jobs - it is Only's job to create crude mockups on after effects or any other way they can best communicate their message visually/fundamentally
















Grids are still fundamentally involved in the design on-screen. They approach it in a way of sorting largest platform layouts first, work down to mobile size. So from a 28 column grid down to a 2 column grid.

They don't always rate creating an app, just for the sake of it. A website is just as accessible - only if appropriate.

Upon creating the guidelines for a branding project, they discuss how they keep it all online on a sharing account to ensure it is all accessible and constantly up to date and strict. Includes guidelines for type, colour, logos, image, etc, to work with.