I moved onto Photoshop to start trying to actually mock some of these layout designs up and see how it will need to work with regards to the balance of colour and positioning of information. Making use of information on all sides I trialled a layout with just colour around on the top and bottom and then a white background, but it felt too plain and open, not really enhancing the message, when I reversed the colour roles it did feel more considered however it still doesn't engage the way I wanted it to. I experimented with a playful typeface but the whole feel of it was wrong and it didn't suit sitting ontop of Ben's face! I need to reconsider the balance of colour and what type is going to be bold enough to sit ontop of their faces and attract attention but also leave their emotions behind viewable!
Knowing I wanted to trial the information in all margins I thought the only way to enhance that and create a suitable centre background for the face and type to sit within would be by creating a border inside of these..
This design appears much more regular and easy to view, prioritising what you need to see in a structured way. I now need to find a suitable typeface - decided to keep it consistent with the use of sans-serif types. The use of the light grey for the borders keeps the colour scheme balanced throughout, but the lightness of it may not provide enough of a contrast on the more rich colours I plan to use.
I experimented with a couple of sans-serif typefaces to see what approach with type I could use, as I tried being overly playful and it did not work! I needed something bold which would stand out being positioned over the face but would fit over his facial features whilst still displaying the emotions to go with the quote, so I experimented with line-spacing aswell, I trialled:
Firstly, I tied Akzidenz Grotesk Bold (on left) which gives off a very sharp, structured feeling. I do not think this gives enough of an approachable feel for what the poster is trying to achieve. Next (on right) was Biko Black, it is a nice typeface but the main letterform is too condensed to draw enough attention. I need something that fills a bit more space whilst still being a consistent letterform for easy viewing..
Next I tried a type called CocoGoose, which has a lot more character and appeared way more suitable for the purpose I need it for (engaging first year students). It reflects a modern style whilst having a large consistent and rounded letterform to provide the contrast from the face it is sitting on. This a possibility.*
I also tried the more playful humorous typeface, Coolvetica, reflecting some of the modern sans serif characteristics but bringing a more silly slant to it. Could be a possibility on paper but unsure if it suits the style of poster - minimal but obvious.
For the last two, I looked at how using an italic font might add more character to the poster with DIN Next LT Pro Heavy Italic! This type does actually fit very well with the poster but I am unsure of the necessity of it being italic. I suppose it would be too enhance the emotion in what is being said?*
I also tried a very basic sans serif type 'Keep Calm'. It appears way too official for the purpose of the poster.
I provided my justifications for each when asking for feedback off peers and found CocoGoose to be the most appropriate as stated above. However I did decide to enhance 'MISTAKES' with uppercase and larger type size; also to then make the border colour slightly darker to provide the contrast border for the other colours I will be using..
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