OUGD406: Exhibition Branding - Initial Colour

Initial Colour Considerations

From looking at those examples we wanted to start making progress into developing our visual identity for the exhibitions, from our current concept. We started with colour, this will enable us all to start actually coming up with designs for the various pieces of promotional material, etc we will need, whilst working consistently with eachother. 
We discussed the mood we wanted to portray from our exclusive banking club idea, knowing that we wanted it to reflect a luxurious colour, of wealth and prestigiousness. We looked into the deeper and psychological meanings behind colours when branding..

Blue relates to trust, honesty and dependability therefore building customer/client relationships through its indication of confidence and reliability. It is apparently a calming colour, which adds strength and unity.
Gold reflects wisdom and wealth. Paired with black it suggests experience, elegance and power.
Silver is also associated with prestigiousness and wealth. It is sophisticated and again calming.
Black as said before shows power and authority, it is sophisticated, dignified and serious. Paired with a more luxury colour like gold or silver it creates dramatic impression.
White reflects simplicity, organisation and efficiency. It is reassuring and can be neutral and independent.
Grey is a conservative colour signifying neutrality, indifference, security, modernity and reliability. 

From this colour research that Katie carried out it gave us a bit more an insight into how we can communicate certain ideas to our exhibition viewers through our colour choice and helped us narrow it down. As a group we agreed to focus in on experimenting with blacks, golds and whites, etc, and see what responses we could come up with for the visual identity for our new exclusive bankers club! 
I came back with some examples of how these colours and shades can be applied into design to reflect these ideas of wealth and exclusivity.

I crossed the bridge of either having to get special coated stock or ink to create the gold shiny effect, or we will just have to replicate the colour normally on a screen...

Example of layout opportunities we could play with but also reflecting a golden colour, we would want a more yellow-y golden colour however.

From the research I started mocking up various colour palettes which with specific colour balances could reflect a luxurious feel in my opinion. To test this out I decided I would need to start building up an initial mockup of a flyer or something to put our visual identity experiments into a context. I experimented with greys as the contrasting colour and then different shades of 'gold' and creamy colours to compliment it. I did some of my own research into colour options as well and found that brown/crimson/purple can also suggest luxuriousness, paired with the right colours it will bring more character to the designs..