08 / 12 / 15
Notes:
Modernist
- International Typographical Style
- Strict grids, margins & columns
- Typefaces
- Type Alignment
- Type Size & Relationship
- Orphans, widows & rivers
Post-Modernist
- Expressive
- Breaking the rules
- Legibility
- Concrete Poetry
Vignelli
- Grids… “The grid represents the basic structure of our graphic design, it helps to organize the content, it provides consistency, it gives an orderly look and it projects a level of intellectual elegance that we like to express.” “For the design of a book the grid provides again structure and continuity from cover to cover.”
- Type… “I see typography as a discipline to organise information in the most objective way possible. I do not like typography intended as an expression of the self, as a pretext for pictorial exercises. I am aware that there is room for that too, but it is not my language and I am not interested in it.”
- Alignment - flush left, centred, forced justification
“Most of the time we use flush left. It makes more sense since in our culture we read from left to right and it is better for the eye to go to the next line than having to cope with hyphens all the time. However, it is important to control the shape of the rugged side by shifting sometimes the text from line to line to obtain a better profile. This may be time consuming but aesthetically rewarding.”
“We have some basic rules for typesetting. Choose the proper size of type in relation to the width of the column: 8 on 9, 9 on 10, 10 on 11 pt for columns up to 70mm. 12 on 13, 14 on 16 for columns up to 140mm. 16 on 18, 18 on 20, for larger columns. Naturally every situation may require a different ratio.”
- Modernism vs Postmodernism - “I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.”
“Don’t confuse legibility with communication. Just because something is legible doesn’t mean it communicates and, more importantly, doesn’t mean it communicates the right thing.” (Carson, 2007)
- Futurist - displaying ideas of noise in their work (expressive)
___________________________________________________________________________________
- International Typographical Style
- Strict grids, margins & columns
- Typefaces
- Type Alignment
- Type Size & Relationship
- Orphans, widows & rivers
Post-Modernist
- Expressive
- Breaking the rules
- Legibility
- Concrete Poetry
Vignelli
- Grids… “The grid represents the basic structure of our graphic design, it helps to organize the content, it provides consistency, it gives an orderly look and it projects a level of intellectual elegance that we like to express.” “For the design of a book the grid provides again structure and continuity from cover to cover.”
- Type… “I see typography as a discipline to organise information in the most objective way possible. I do not like typography intended as an expression of the self, as a pretext for pictorial exercises. I am aware that there is room for that too, but it is not my language and I am not interested in it.”
- Alignment - flush left, centred, forced justification
“Most of the time we use flush left. It makes more sense since in our culture we read from left to right and it is better for the eye to go to the next line than having to cope with hyphens all the time. However, it is important to control the shape of the rugged side by shifting sometimes the text from line to line to obtain a better profile. This may be time consuming but aesthetically rewarding.”
“We have some basic rules for typesetting. Choose the proper size of type in relation to the width of the column: 8 on 9, 9 on 10, 10 on 11 pt for columns up to 70mm. 12 on 13, 14 on 16 for columns up to 140mm. 16 on 18, 18 on 20, for larger columns. Naturally every situation may require a different ratio.”
- Modernism vs Postmodernism - “I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark.”
“Don’t confuse legibility with communication. Just because something is legible doesn’t mean it communicates and, more importantly, doesn’t mean it communicates the right thing.” (Carson, 2007)
- Futurist - displaying ideas of noise in their work (expressive)
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Re-type 'Lewis Carroll’s - A mouses Tale' using a modernism approach and then a post-modernism approach:
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